Essays about: "contemporary marketing"
Showing result 1 - 5 of 78 essays containing the words contemporary marketing.
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1. Exploring the Use of Nordicness in Sustainability Messages: The Case of Nordic Fashion Brands
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Being on everyone’s lips for years, the concept of sustainability has become an almost unavoidable phenomenon within contemporary business discourses and practice. In particular, has the Nordic fashion industry increasingly been infused by sustainability with a continuous growing public interest in buying sustainable products from companies that have embarked on a sustainable path. READ MORE
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2. Unveiling Athlete Sponsorship: A Multi-method Qualitative Study of the Evolving Roles of Athletes in the Digital Era Sponsorship Agreements
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : The sports industry has undergone a profound transformation due to digitalization. Within this shifting landscape, one key aspect of sports marketing that has experienced significant changes is sponsorship. READ MORE
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3. Phygital Fashion Week : A Qualitative Study of the Contemporary Copenhagen Fashion Week
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : The value of fashion week’s physical presence has been questioned in connection with the Covid-19 pandemic, when fashion week became fully digital. Once the pandemic subsided, the digital attributes were retained and combined with the physical space, resulting in a phygital fashion week. READ MORE
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4. Memes Beyond Virality: An abductive thematic analysis on memetic communication in politically active youth, aged 18 to 27
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : In this exploratory study, the communicative role of political memes and their influence on group dynamics are examined through an abductive research approach. The method involves semi-structured interviews with politically active individuals spanning the political spectrum. READ MORE
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5. Shaping Tomorrow’s Sustainability: Unraveling Gen Z’s Decision-Making Journey for Sustainable Consumption
University essay from Malmö universitet/Institutionen för Urbana Studier (US)Abstract : The largest generation on earth, Generation Z, holds substantial market power. They were born onto a planet that is overheating, in a society characterized by high growth and technological advancements at an accelerated speed, and are inheriting substantial sustainability, socio-economic, and climate change challenges. READ MORE