Essays about: "content analysis economics"

Showing result 1 - 5 of 136 essays containing the words content analysis economics.

1. 1. THE EU AS A CHANGING GLOBAL TRADE ACTOR? Examining the Role of Geo-economics on the Trade and Sustainable Development Chapters in EU Free Trade Agreements

   University essay from Göteborgs universitet/Statsvetenskapliga institutionen

   Author : Daniël Hubertus Wilhelmus Maria Bruning; [2023-06-20]
   Keywords : European Union; ASEAN; Trade actor; Geo-economics; Strategic importance; Normative actor; Market interested actor; Vietnam; Mexico; Indonesia; Chile; Trade and Sustainable Development TSD chapter; Free Trade Agreements FTAs ;

   Abstract : Global developments have led to regional economic power competitions, increasing the significance of strategic Free Trade Agreements (FTAs) in specific regions. These developments challenge the EU as a trade actor necessitating a prioritisation between its traditional normative goals and market interests. READ MORE

3. 2. From Elite to Everyone: How User-Generated Content Democratizes Hermès and Challenges Its Exclusivity

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lovisa Smedmark; Karin Forslund; [2023]
   Keywords : Luxury brand perceptions; Brand awareness; Commodity theory; Self-brand association; Brand attitudes; User-generated content; Luxury brand management; Business and Economics;

   Abstract : The purpose of this thesis is to add to existing research and create a deeper understanding regarding the influence of online narratives on luxury brand attitudes. The research aims to explore how luxury brands are portrayed by social media users, in order to gain a cohesive understanding of its effect on the attitudes that are formed towards the brand. READ MORE

4. 3. Unraveling EU’s Strategic Autonomy - Analysing the EU’s Path to Independence amidst Global Interconnections

   University essay from Lunds universitet/Ekonomisk-historiska institutionen

   Author : Lejla Hondo; [2023]
   Keywords : EU; strategic autonomy; global governance; multilateralism; geopolitical challenges; policy; global trends; Business and Economics;

   Abstract : This thesis investigates the EU’s strategic autonomy which refers to the EU’s strive for increased independence without having to rely on other countries in important policy areas. EU strategic autonomy was introduced in 2013 and has become a higher priority due to recent geopolitical changes. READ MORE

5. 4. Kan fast fashion bli hållbart? : en studie om samhällsstrukturers påverkan på omställningen mot en hållbar klädindustri

   University essay from SLU/Dept. of Economics

   Author : Anna Kivelä; Linnéa Thoresson; [2023]
   Keywords : Klädindustri; hållbar utveckling; cirkulära affärsmodeller; intressenter; strukturer; Clothing industry; sustainable development; circular business models; stakeholders; structures;

   Abstract : Klädindustrin är en av de produktionsgrenar som orsakar störst utsläpp och föroreningar i världen, vilket påverkar såväl de miljömässiga som sociala aspekterna. Omställningen inom denna bransch är därmed viktig för att framtida generationer och naturen inte ska behöva betala för den överkonsumtion som sker i världen idag. READ MORE

6. 5. An analysis of how video advertising factors influence consumers' impulse purchase intentions — In the context of short-form video

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Huihao Lu; Yating Zheng; [2023]
   Keywords : Short-form video advertising; impulsive purchase intention; emotional response; Business and Economics;

   Abstract : Online shopping is gradually becoming a daily behavior in people's lives, and advertising marketing methods based on short videos are also playing an increasingly important role in this trend. Different from pictures and texts, it combines sound and picture, is easy to spread, and contains a lot of information, which conforms to people's habit of using fragmented information. READ MORE