Essays about: "content attitude"

Showing result 11 - 15 of 179 essays containing the words content attitude.

1. 11. From Streaming to Evoking That Extra Feeling

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Rebecka Kullenberg; Andrés Emilio Garcia Raffo; [2023]
   Keywords : Brand Attachment; Brand Experience; Brand Extensions; Consumer Attitude; Streaming Services; Business and Economics;

   Abstract : This study aims to investigate how brand extensions within streaming services affect consumers’ attitudes and emotional attachment to the parent brand. Beyond fit and quality, we provide an explanation of the connection between brand extensions, emotional attachment, and consumer attitude. READ MORE

3. 12. From a defence opt-out to a defence opt-in : Exploring the Danish government’s framing of their policy shift regarding the military aspects of the EU´s CSDP

   University essay from Försvarshögskolan

   Author : Hanna Tuvelius; [2023]
   Keywords : Frame analysis; Frame alignment strategies; Denmark; Military policy; EU; CSDP; NATO; Qualitative content analysis;

   Abstract : When the Danish government conducted a policy shift, calling for an overturn of the defence opt-out of the European common security and defence policy (CSDP) during the spring of 2022, it was not clear that the public would vote yes. It is not challenging for existing research to explain why the government changed its attitude towards the EU, a more interesting focus, however, is how a government in a pressured situation tries to conduct a credible policy change. READ MORE

4. 13. The consumer attitude towards AI in marketing : An experimental study of consumers attitudes and purchase intention

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Frida Eickhoff; Leonid Zhevak; [2023]
   Keywords : AI in marketing; diffusion of Innovation theory; consumer attitudes; Theory of planned behaviour; purchase intention; email marketing;

   Abstract : The use of AI has developed during the recent decades, and the application of it within different markets is continually growing. The application of it within marketing comes with different benefits that allow businesses to engage with the consumer and build a stronger relationship. READ MORE

5. 14. DEVELOPMENT AND PRELIMINARY VALIDATION OF “THE FALLS PREVENTION QUESTIONNAIRE -RWANDA”

   University essay from Mälardalens universitet/Akademin för hälsa, vård och välfärd

   Author : Maurice Mwenedata; [2023]
   Keywords : fall prevention; older adults; physiotherapists’ knowledge; attitude; clinical practice.;

   Abstract : Abstract Background: Physiotherapists’ knowledge, attitude and practice patterns in falls prevention are studied mainly in middle- and high-income countries. This study aims to develop and validate a questionnaire for studying the attitude, self-reported knowledge and clinical practice of Rwandan physiotherapists in falls prevention of older adults. READ MORE

6. 15. Influencers, a company's blessing or curse?

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : David Bergdoff; Fabian Eriksson; [2023]
   Keywords : influencer marketing; endorsement; influencer types;

   Abstract : As influencer generated content leads to increased brand attitude and purchase intention, compared to traditional media, the use of influencers has become the norm in many companies' marketing strategy. However, what happens when the influencer gets in trouble? Companies' brand perception risks being indirectly affected by the scandals of associated influencers. READ MORE