Essays about: "content business"

Showing result 1 - 5 of 647 essays containing the words content business.

1. 1. Creating the world's most sustainable and attractive travel destination. A content analysis of sustainable place brand identities in Southern Sweden

   University essay from Institutionen för tillämpad informationsteknologi

   Author : Douglas Berglund; Katherine Driscoll; [2023-11-22]
   Keywords : place brand identity; place branding; sustainability; content analysis;

   Abstract : This study examines how the place brand identities of seven Destination Management Organisations (DMOs) in southern Sweden guide their sustainable tourism communication. With the importance of sustainability becoming clear, interest in sustainable place branding is growing rapidly in scholarly and professional contexts. READ MORE

3. 2. Generative AI as a Tool for Swedish Startups - A qualitative study on how Generative AI can affect Swedish startups

   University essay from Göteborgs universitet/Graduate School

   Author : Filippa Gyllensvärd; Olivia Hiljegren; [2023-07-19]
   Keywords : Generative AI; Startup; Entrepreneurship; Innovation; Thematic analysis; Machine learning;

   Abstract : In today's rapidly evolving technological landscape, startups are constantly seeking new ways to innovate and stay ahead of the competition. One promising innovation is Generative AI, which uses large datasets to generate original content such as images, music, code, or text (McKinsey & Company, 2022). READ MORE

4. 3. Social Media Platforms - The Most Valuable Player? - The role of social media platforms in fostering football fans’ team loyalty

   University essay from Göteborgs universitet/Graduate School

   Author : Sofia Granberg; Julia Löfblad; [2023-07-03]
   Keywords : Twitter; podcast; e-zine; social media usage; football; fandom; brands; involvement; team identification; attitudinal loyalty; behavioral loyalty;

   Abstract : With football as an increasing business, alongside the rise and importance of user-generated content on social media, this mixed methodological paper analyzes which roles Twitter, podcasts and e-zines usage have for Swedish football fans’ loyalty towards their favorite teams, by utilizing surveys and semi-structured interviews. This paper provides support for positive relationships between social media usage and behavioral fan loyalty, since social media platforms keep fans updated and generate information, especially when there is a geographical distance between the fans and the team. READ MORE

5. 4. The Impact of COVID-19 on Abnormal Tone in Corporate Communication: A Comparative Analysis of Affected and Non-Affected Industries

   University essay from Göteborgs universitet/Graduate School

   Author : Muhammad Bilal; Tanvir Reza Akash; [2023-07-03]
   Keywords : Abnormal Tone; Affected Non-Affected Industries; CEO Letter; Covid-19; Impression Management; Information Content;

   Abstract : Background and Problem Definition: Effective communication is crucial for stakeholder relationships. CEO letters convey important information, but during crises, companies and industries may misrepresent their financial health to maintain a positive impression, potentially through abnormal tone. READ MORE

6. 5. Upskilling the Workforce in the Context of Digital Transformation - Managers’ Perspectives on the Learning Process

   University essay from Göteborgs universitet/Graduate School

   Author : Emma Abrahamsson; Beatrice Dicksson; [2023-06-29]
   Keywords : Upskilling; Learning; Managers; Digital Transformation; Human Resource Development;

   Abstract : The concept of upskilling is argued to be essential for organizations in the digital age since it allows them to remain competitive by providing their workforce with the necessary skills to adjust to new technologies and ways of working. However, previous research has primarily focused on what skills to achieve but studies on how to adapt and train the workforce in the context of digital transformation is still limited. READ MORE