Essays about: "content personalization"
Showing result 1 - 5 of 44 essays containing the words content personalization.
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1. Politisk kommunikation och sociala medier: TikTok, en politisk arena där popcornätande och öldrickande vinner
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : The study aims to provide insights into political communication on social media, particularly the rise of right-wing populist parties among young voters and their connection to the theories of personification, populism, and dramaturgy. It focuses on how the Moderate Party adapts and structures its communication strategies on TikTok and Instagram in preparation for the 2022 election to engage followers. READ MORE
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2. eCRM PERSONALIZATION STRATEGIES : Influence of content personalization on consumer engagement performance of email marketing campaigns
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: As personalization has become a common CRM strategy for companies to create valuable relationships with customers, users are receiving an increased amount of personalized communication, further research is needed on the influence of content personalization in specific channels, to improve customer engagement. Purpose: This paper seeks to analyse the influence of eCRM content personalization strategies on the consumer engagement performance of email marketing campaigns building upon existing knowledge about the benefits and opportunities of personalization strategies. READ MORE
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3. Designing Diverse Features to Reduce the Filter Bubble Effect on Social Media
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : The filter bubble effect has been an active area of research that has been explored in various contexts within social media. Research on recommender system designs within filter bubbles has received a lot of attention, mainly due to its impact on the phenomena. READ MORE
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4. Framing theory on music streaming platforms : How vocabulary influences the user experience
University essay from Jönköping University/JTH, Avdelningen för datateknik och informatikAbstract : Music streaming services aim to provide users with personalized content to avoid information overload and increase the user experience. Besides the recommender systems that are involved to ensure users are provided with their musical preferences, vocabulary can play a significant role in achieving personalization. READ MORE
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5. Digital Dimension of Luxury Automotive Brands: A multiple case study investigating hedonic value creation online
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : In recent years, there has been a notable shift in the conventional strategies employed by luxury automotive brands towards a more digitalized customer journey. This shift reflects the changing landscape of consumer behavior and the growing influence of technology in shaping customer experiences. READ MORE