Essays about: "contingency strategy"

Showing result 1 - 5 of 27 essays containing the words contingency strategy.

  1. 1. The personalization-privacy paradox: personalized ads on social media : Exploring invasive ads on social media, in relation to perceived usefulness, consumer privacy and trust

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Oliver Hillqvist; Amanda Johnsson Östergren; [2020]
    Keywords : Privacy; trust; social media; invasiveness; usefulness; personalized marketing;

    Abstract : Background: In the realm of online digital marketing, personalization tailored around the user’s interests are becoming the norm. It is becoming more and more challenging for marketers to get the attention of relevant consumers and get heard through all the noise. READ MORE

  2. 2. Digital Technology Adoption In The Context Of Asset Management : Organizational change and the impact of managers

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Lina Al Mandlawi; [2020]
    Keywords : Managerial impact; Technology Adoption; Digitalization and Asset Management.; Ledningseffekt; Teknikadoption; Digitalisering och Kapitalförvaltning.;

    Abstract : Digitalization and adaptation of technology are the current and future areas for organizations to gain efficiency within. Nevertheless, in a context where digitalization is an uprising trend, this research is needed now more than ever due to the COVID 19 Pandemic in the world. READ MORE

  3. 3. Challenges in video game development - What does Agile management have to do with it?

    University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Author : Matilda Westerdahl; [2019]
    Keywords : Video games; video game development; agile management; scrum; pct; project contingency theory; feature creep; crunch;

    Abstract : The video game industry has gone through a dramatic change over the last few decades, yetseveral reports show that there are currently many challenges that developers face in their dailywork. A major challenge includes difficulties of getting projects to close within set time andresource restraints. READ MORE

  4. 4. Enabling Successful Collaboration on Digital Platforms in the Manufacturing Industry : A Study of Digital Twins

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Ebba Andersson; Kajsa Eckerwall; [2019]
    Keywords : Digital platform; Digital twin; Manufacturing industry; Collaboration; Challenges; Strategies; Actors; Roles;

    Abstract : Purpose – The purpose of this study is to enhance the understanding of how to successfully collaborate on digital platforms in the manufacturing industry by developing a contingency framework. To fulfill this purpose, the following research questions were derived: RQ1: Which challenges arise when collaborating on digital platforms in the manufacturing industry? and RQ2: How can collaboration challenges on digital platforms in the manufacturing industry be managed? Method – The study was conducted as an explorative, inductive single case study of a digital platform. READ MORE

  5. 5. Management Accounting development in small companies - A study of four Swedish businesses

    University essay from Göteborgs universitet/Graduate School

    Author : Victor Lindman; Isabella Sexton; [2018-07-05]
    Keywords : Management Accounting; Small and Medium-sized Enterprises; Social Constructionism theory; Contingency theory; Emic and Etic perspective;

    Abstract : MSc in Accounting.... READ MORE