Essays about: "coopetition in tourism industry"
Found 2 essays containing the words coopetition in tourism industry.
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1. Coopetition between accommodation companies as a stimulator for destination development : A case study on Saaremaa, Estonia
University essay fromAbstract : Tourists seldom experience a destination with just one company, yet they often encounter a destination as a coherent entity. This results from the effort of different stakeholders who work together to develop a destination, despite often being competitors. These efforts make the tourism industry fertile for coopetitive relationships. READ MORE
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2. Cruise the Baltic Sea! -Collaborating and competing within the Baltic Sea Region
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : Statement of purpose: The purpose of this report is to enhance the understanding and knowledge of the collaborative destination marketing process. Questions of issues: How do Helsingborg and Stockholm collaborate and compete within the Cruise Baltic Project? What preconditions, motivations and outcomes related to the Cruise Baltic Project exist in Helsingborg and Stockholm? How do they differ? Methodology: The Cruise Baltic Project has been examined through the use of theoretical approaches and conceptions on collaboration, competition and on the collaborative destination marketing process. READ MORE