Essays about: "core value of multinational company"

Showing result 1 - 5 of 9 essays containing the words core value of multinational company.

  1. 1. Leading the Change - Digital Leaders Facilitating MNEs’ Investment Behaviour

    University essay from Göteborgs universitet/Graduate School

    Author : Patricia Jahn; Veronika Barta; [2023-07-19]
    Keywords : Digital investment behaviour; Digital transformation; Digitalisation; Digital leadership; Organisational change; Digital capabilities; Digital strategy;

    Abstract : In our ever-changing world guided by technological advancements and data-driven disruptions, enterprises need adaptation and development strategies to stay competitive. Digital transformation (DT) has great potential to help organisations maintain their market position in these turbulent times. READ MORE

  3. 2. The distribution of value-added in the fashion industry across countries: The case of the Swedish and Bangladesh ready-made garments sector

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Giulia Tegas; [2022]
    Keywords : Sustainable Development; sustainability accounting; international supply chain; value-added distribution; stakeholders; fast fashion; wealth; inequality;

    Abstract : The thesis analyses the trend of value-added distribution over a span of 10 years, from 2011 to 2021, in the international supply chain of fast fashion products between manufacturers in Bangladesh and multinational fast fashion retailers in Sweden. Bangladesh has grown economically thanks to its ready-made garment sector and favorable policies for businesses and foreign investments. READ MORE

  4. 3. Cultural Influence in Advertising : A Comparative Analysis of IKEA’s Video Advertising in Sweden and Japan

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Annika Reitz; [2018]
    Keywords : Culture; Cross-cultural Research; Advertising; Marketing; Standardization; Adaptation; Hofstede;

    Abstract : International marketing activities have a great impact on the prosperity and competitiveness of multinational companies (Akgün, Keskin, & Ayar, 2014). That is why the design of marketing activities is especially important. Researchers claim for cultural sensitivity. READ MORE

  5. 4. Electrolux and Scania in Africa : A Qualitative Study of How Two Swedish Companies; Electrolux and Scania, Adapt Their Business Culture When Operating in African Markets.

    University essay from Umeå universitet/Företagsekonomi

    Author : Aminata Drammeh; Frida Karlsson; [2017]
    Keywords : Business Culture; Adapt; Culture; Africa; African Markets; Electrolux; Scania;

    Abstract : Businesses are seeking international market opportunities more than ever before. The growing activities of international business has given rise to the globalisation of markets which in turn creates more economic, political, social and cultural interconnectedness among countries. READ MORE

  6. 5. The Translation of Core Values in a Multinational Organisation : H&M in Shanghai - A Case Study

    University essay from Företagsekonomi

    Author : Nathalie Gustafsson; Charlotta Sylvan; [2013]
    Keywords : Core values; translation;

    Abstract : The thesis addresses the translation process of organisational core values. Core values can be seen as the guiding principles that reveal how the organisation conducts its business. READ MORE