Essays about: "corinna dahmen"
Found 1 essay containing the words corinna dahmen.
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1. Negative Emotions toward a Celebrity Brand : A study on reasons, behavioral outcomes, and neutralization actions
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: Social media changed the way of communication between brands and consumers and further enables people to become famous and create their own celebrity brand. Hence, celebrity brands are a new phenomenon, rarely studied by past research but becoming more important in the context of consumer-brand-relationships. READ MORE
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