Essays about: "corporate, public relations"

Showing result 1 - 5 of 30 essays containing the words corporate, public relations.

  1. 1. The Role of Impression Management in Sustainability Disclosure: Enhancing Legitimacy for Financial Institutions

    University essay from Göteborgs universitet/Graduate School

    Author : Sophie Victoria Schiereck; Silvia Bovina; [2023-06-29]
    Keywords : impression management; legitimacy; financial industry; ESG; sustainability strategy;

    Abstract : This study explores the usage of sustainability disclosure in the financial field. Sustainability disclosure has become a relevant practice for companies to display their sustainability commitment, given stakeholder and regulatory pressure in recent years. READ MORE

  3. 2. Managing Radical Change in Young Companies : Insights for Successful Transformation and Growth

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Magnus Strid; Adela Juras; Yung Yung; [2023]
    Keywords : Change Management; Communication; Corporate Entrepreneurship; Entrepreneurship; Growth; Innovation; Leadership; Management; Organisation; Performance; Quality; Quality Management; Radical Change Management; Startup; Young Company; Entreprenörskap; Förändringsledning; Innovation; Intraprenörskap; Kommunikation; Kvalitet; Kvalitetsledning; Ledarskap; Ledning; Ledning av radikal förändring; Organisation; Prestation; Startyp; Tillväxt; Ungt företag;

    Abstract : Managing radical change is a critical undertaking for young companies aiming to achieve growth and adapt to evolving market dynamics. This research explores the strategies, models and challenges involved in navigating and implementing significant organizational changes. READ MORE

  4. 3. Seeking License to Operate in Times of Uncertainty: A discourse analysis of how a GRO communicates to obtain loyalty during a prevailing inflation

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Oskar Nordström; [2023]
    Keywords : Public Relations; Corporate Communication; Digital Marketing Communication; Customer Loyalty; Inflation; Grocery Retail Operator; Grocery Retail Industry; Social Sciences;

    Abstract : During recent years, Swedish society has been affected by circumstances causing conditions for uncertainty. Since the beginning of 2022 the prevailing inflation has caused further implications on societal, organizational and individual levels. Due to the economic difficulties, grocery prices have increased significantly. READ MORE

  5. 4. Stella Artois - Brewing a better reputation

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Helena Abrahamsson; Bruno Dewever; Denise Vork; [2023]
    Keywords : Reputation Management; Issue Management; Corporate Communication; Public Relations; Crisis Management; Business and Economics;

    Abstract : Imagine that it is June 19th, 2007, and you work for U.K’s largest brewery, InBev. That morning, an article appeared in The Argus titled: “City Judge Condemns ‘Wife- Beater’ Booze. READ MORE

  6. 5. Volvo Cars IPO - A case study of Geely's decision and process to list Volvo Cars on Nasdaq Stockholm

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Andrew Kennedy; Yu Liu; [2022]
    Keywords : Swedish IPO; Corporate finance; Raising capital; Foreign ownership; Automotive OEM;

    Abstract : On 29 October 2021 Volvo Car AB began trading on the Nasdaq Stockholm exchange. The listing was the culmination of 5 years of attempted corporate actions, pivoting through an aborted IPO attempt in 2018, an abandoned merger with its parent Geely Auto in 2020, and finally the successful listing itself. READ MORE