Essays about: "corporate blog"

Found 5 essays containing the words corporate blog.

1. 1. Uncovering the Corporate Brand Identity: A case study on Rovio Entertainment

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Gabriele Di Napoli; Thomas Koponen; [2014]
   Keywords : product brand identity; corporate brand; corporate brand identity; corporate brand building functions; SME growth; strategic brand management; Business and Economics;

   Abstract : Thesis purpose: To identify and describe the corporate brand identity of a successful company from the mobile gaming industry, examining its corporate brand development at different growth stages. Methodology: This thesis assumes a constructionist ontological stance and interpretivist epistemological position. READ MORE

3. 2. Variation of English passives used by Swedes : A corpus-based study of the usage of be-passives and get-passives

   University essay from Institutionen för språk (SPR)

   Author : Elias Gustafsson; [2014]
   Keywords : be-passive; blog; colloquialization; corpus; get-passive; grammaticalization; online newspaper; Sweden;

   Abstract : This thesis investigates the grammatical constructions of be-and get-passives and their usage by Swedes writing in English. The investigation is based on findings from four different corpora, two of which were compiled for the purpose of this study. READ MORE

4. 3. Leaders and Social Media : Improving HRM through better internal communication

   University essay from Företagsekonomi

   Author : Daniel Westman; Peter Lindfors; [2012]
   Keywords : social media; hrm; leadership; internal communication; external kommunication; sociala medier; hrm; ledarskap; intern kommunikation; extern kommunikation;

   Abstract : The purpose of this study is to create understanding for how social media affects the relationship between employees and leaders in organizations, and how social media could be used to improve internal communication. We also want to explore how this type of internal communication could be implemented in large organizations. READ MORE

5. 4. Communicating science: Motives and methods for the communication of science in the 21st century: A qualitative study of selected parts of the Swedish Science Communication establishment, press releases, Expertsvar and the practice of research blogging.

   University essay from Lunds universitet/Lunds Tekniska Högskola

   Author : Bärstad Carl; [2011]
   Keywords : Technology and Engineering;

   Abstract : Background: In todayʼs fast moving world, the communication of science and technology is playing an increasingly important role for the relation between science and the public. Both journalists and researchers have their own agenda when communicating as public interest, corporate science and the competition for funding increases. READ MORE

6. 5. The learning organisation 2.0? A participative and exploratory case study on corporate blogging

   University essay from Lunds universitet/Institutionen för psykologi

   Author : Zebastian Sjöberg; [2010]
   Keywords : social and organisational psychology; web 2.0; social media; learning organisations; corporate blogging; Social Sciences;

   Abstract : The phenomenons called blogging and learning organisations are both contemporary and research is inconclusive (e.g. Easterby-Smith et al., 2000 and Wattal et al. READ MORE