Essays about: "corporate brand"

Showing result 1 - 5 of 239 essays containing the words corporate brand.

  1. 1. The consequences of screwing up - How components of your brand equity are affected by a corporate scandal

    University essay from Göteborgs universitet/Graduate School

    Author : Henrik Dahlberg; Martin Trosell; [2019-07-03]
    Keywords : Scandals; Gender; CSR; CSiR; Brand equity; Emotions;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. See you at LinkedIn - The complex link between employees and organizations

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Agnes Gustavsson Larsson; Sofia Steinbock; [2019]
    Keywords : LinkedIn; Employee perspective; corporate communication; strategic communication; alignment; branding; medarbetarperspektiv; organisationskommunikation; strategisk kommunikation; varumärke; Social Sciences;

    Abstract : The purpose of this study is to contribute with knowledge about how employees perceive their LinkedIn usage in relation to their organization. To increase the awareness of how organizations can work strategically with LinkedIn the link between organizations and employees has been studied. READ MORE

  3. 3. A study on effect of Durex social media marketing on Chinese consumer’s purchase intention and Durex’s brand equity

    University essay from Högskolan i Halmstad

    Author : Miaoyin Guan; [2019]
    Keywords : social marketing;

    Abstract : China as the world’s largest social-media marketing place, its way of marketing is dramatically different from its counterpart in the western countries. This is greatly influenced by China’s special social environment and traditional culture. This study focus on the social marketing methods adopted by Durex and applied in China context. READ MORE

  4. 4. Configuring the Corporate Accelerator for Synergies: A Multiple Case Study on the Relation Between Configurations of Corporate Accelerators and Potential for Synergies with Startup Support Institutions

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Gustaf Åkerman; Jacob Szemberg; [2019]
    Keywords : Corporate Accelerator; Startup Engagement; Corporate Entrepreneurship; Synergies; Open Innovation; Business and Economics;

    Abstract : Title: CONFIGURING THE CORPORATE ACCELERATOR FOR SYNERGIES: A Multiple Case Study on the Relation Between Configurations of Corporate Accelerators and Potential for Synergies with Startup Support Institutions Date of the seminar: 27 May, 2019 Course: ENTN39 Master’s Programme in Entrepreneurship and Innovation, Internship and Degree Project (Master’s thesis 15 ECTS) Authors: Jacob Szemberg and Gustaf Åkerman Supervisor: Ass. Professor Sotaro Shibayama Examiner: Ass. READ MORE

  5. 5. Exploring brand identity practice in video game start-ups : Industrial Marketing

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Andreas Harding; [2019]
    Keywords : Brand Identity; Corporate brand; Corporate identity; Corporate brand identity; Company brand; Start-ups; Strategic brand management.;

    Abstract : The video game industry is a rapidly growing industry due to technology advancements andhas made video games to a mass phenomenon. The diffusion of today’s technologies has created and expanded the video game market, both demographical and geographical, which has attracted more customers and increased the intensity of the competition. READ MORE