Essays about: "corporate brand"
Showing result 6 - 10 of 356 essays containing the words corporate brand.
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6. Understanding The Motives Of Scandinavian Retail Companies CSR-efforts At Their Offshore Suppliers
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : Corporate Social Responsibility (CSR) has gained substantial significance in recent years, driven by the growing societal emphasis on sustainability. Businesses are now expected to contribute to social and environmental goals alongside economic performance. READ MORE
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7. Role of CSR and Brand Image : A qualitative study on IKEA
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Purpose The primary objective of this study is to make theoretical advancements and practical insights for companies aiming to strengthen enhance their brand image through the implementation of CSR initiatives.. READ MORE
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8. Implementing CSR in Fashion Companies: Increasing Green Trust During the Transformation Process Towards Sustainable Development : An Exploratory Analysis on the Influencing Factors of Green Trust in the Fashion Sector
University essay from Malmö universitet/Institutionen för Urbana Studier (US)Abstract : Purpose – The purpose of this paper is to gain insights into consumer behavior to provide managerial implications on what fashion companies need to do to increase green trust during the transformation process towards sustainable development in order to increase green purchase intention. Two sub-research questions are raised to answer the main research question all- encompassing in the end. READ MORE
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9. The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by the Management of a Retail Organization Through Rebranding
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by Management of a Retail Organization Through Rebranding Date of the Seminar: 2nd of June 2023 Course: BUSN39 Degree Project in Global Marketing Authors: Henriette Grønlund Christensen and Julie Melchior Eide Supervisor: Veronika Tarnovskaya Keywords: Sustainability, corporate branding, corporate rebranding, internal corporate rebranding, strategy as practise, sustainable corporate brands Purpose: The purpose of this thesis is to understand how a sustainable corporate brand is implemented by management of a retail organization through rebranding. Therefore, the thesis relates corporate rebranding to sustainability with the aim to understand the process from going from a corporate brand to a sustainable corporate brand. READ MORE
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10. The Impact of Corporate Social Responsibility DiversityEquity and Inclusion efforts on Brand Image
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Abstract Date: 2023-05-30 Level: Master Thesis in Business Administration, 15 HP Institution: School of Business, Society and Engineering, Mälardalen University Authors: Omar Khalafallah, Semhar Weldesylasie Title: The Impact of Corporate Social Responsibility Diversity Equity and Inclusion efforts on Brand Image. Supervisor: Rana Mostaghel Keywords: CSR, corporate social responsibility, diversity, equity and inclusion, trust, commitment, brand image. READ MORE