Essays about: "corporate communication conclusion"

Showing result 1 - 5 of 44 essays containing the words corporate communication conclusion.

  1. 1. Ensuring legitimacy trough CSR communication in the biobased sector

    University essay from SLU/Dept. of Forest Economics

    Author : Ludvig Essebro; [2020]
    Keywords : business ethics; corporate responsibility; corporate sustainability; forest sector; SDG; sustainability; sustainability reporting; affärsetik; företagssansvar; hållbarhetsrapportering; hållbarhetsredovisning; hållbar utveckling; skogsindustri; skogssektor;

    Abstract : The importance of corporations in sustainable development has increased. With augmented expectations of responsibility from the general public, the corporation may be obligated to engage in corporate sustainability to obtain legitimacy and a social license to operate. READ MORE

  2. 2. Are You Creating Socially Responsible Visual Communication? : An Exploratory Study of Fashion Companies’ External Social Responsibility on Instagram: A Marketer’s Perspective

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Avesta Diliwi; Josefin Bäcker; [2019]
    Keywords : CSR; Social Responsibility; External Social Responsibility; Body Image Representation; Body Image; Diversity; Body Size; Ethnicity; Skin Color;

    Abstract : Background: Following the development of digitalization and the emergence of social media a lot of attention has been drawn upon how these platforms are influencing the fashion industry and fashion marketing. As society is becoming more ethics and health conscious, fashion companies’ visual representations in social media are drawing more attention - who is represented and how are these representations portrayed. READ MORE

  3. 3. Internal Marketing Communication : Alpha, a Machinery Business

    University essay from Karlstads universitet; Karlstads universitet

    Author : Hanna Sloberg; Sara Nilsson; [2019]
    Keywords : Internal Marketing Communication; Internal Marketing; Internal Communication; Internal Marketing Strategy; Internal Corporate Communication; Internal Customers; Employee Loyalty; Social Capital; Commitment; Trust; Associability; Finland; China; Sweden; Italy; The U.S.; Canada.;

    Abstract : The aim of this study is to investigate the effectiveness of the internal communication, as a dimension of internal marketing, in a global multicultural company. The study was based on a conceptual model that is a miscellany of theoretical concepts of how to create effective internal marketing communication for global organizations. READ MORE

  4. 4. Human Capital disclosure on LinkedIn : A study on ownership structure and human capital disclosure in Sweden and Norway

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Carl Azelius; David Johansson; [2019]
    Keywords : Human Capital disclosure; LinkedIn; Ownership structure; Agency theory; Legitimacy theory;

    Abstract : Background: Human capital disclosure is a widely examined topic by scholars, previous studies has mainly focused on annual reports and companies webpages. However, during the last decade, social media has grown in importance and it represent a new way for companies to interact with stakeholders. READ MORE

  5. 5. Corporate Sustainability as a Foresight Activity : Can Corporate Sustainability help companies survive in an increasingly competitive environment?

    University essay from Uppsala universitet/Industriell teknik

    Author : Mathilde Aboud; [2019]
    Keywords : corporate foresight; corporate sustainability;

    Abstract : In many corporations, sustainability has become an important activity to focuson, with the aim of preparing corporations for the future. Foresight, a newerfield, is increasingly becoming an important activity of corporations, with thepurpose of surviving long-term. READ MORE