Essays about: "corporate communication conclusion"

Showing result 1 - 5 of 65 essays containing the words corporate communication conclusion.

1. 1. Activism, Ads & Allyship: A Quantitative Study on Corporate Social Activism Communication and its effects on Consumers

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Disha Monga; Vaaruni Venkatesh; [2023]
   Keywords : corporate socio-political activism; brand activism; woke-washing; CSA advertising; consumer-brand alignment;

   Abstract : This thesis identifies three distinct ways in which brands communicate their socio-political activism stance. Further it analyses the effect of these types of Corporate Socio-Political Advocacy (CSA) communication on consumer perceptions and intentions. READ MORE

3. 2. A Case Study on How Institutional Pressures and Stakeholder Interaction Impacts Firms' Balancing of Profit and Sustainable Activities

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Klara Eriksson; Henna Lakhwani; [2023]
   Keywords : Institutional pressures; stakeholder interaction; sustainable development; corporate social responsibility; strategic stakeholder management;

   Abstract : Research questions: What effects can institutional pressures have on firms' sustainable activities? How can firms interact with their stakeholders to overcome the challenge of being sustainable and profitable?  Purpose: As sustainability is on the agenda for institutions worldwide, there is relevance in elevating the understanding of how institutional pressures impact firms' sustainable activities, and what mechanisms that firms can incorporate when developing CSR activities. Thus, we wish to contribute to the strategic benefits of stakeholder interaction to balance profitability and sustainability. READ MORE

4. 3. Does the content of CSR information matter? : A qualitative study to explore consumers’ attitudes towards fast-fashion companies

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Daniel Haj Mousa; Manaka Oshita; Mei Takahashi; [2023]
   Keywords : Corporate Social Responsibility CSR ; CSR communication; attitudes; fast-fashion companies;

   Abstract : Background: Fast-fashion companies are famous for manufacturing the products at cheaper prices and consumers are getting aware of that. Due to the widespread environmental and social problems in the world, Corporate Social Responsibility (CSR) has significantly evolved in fast-fashion industries. READ MORE

5. 4. Managing Stakeholders’ Expectations of CSR : A qualitative interview study of Allsvenskan

   University essay from

   Author : Albin Andersson; Tobias Chau; [2023]
   Keywords : Corporate Social Responsibility; CSR; Sports Organizations; Swedish Elite Football Clubs; Allsvenskan; Stakeholder; Stakeholder Theory and Institutional Theory;

   Abstract : Abstract Background: The increasing professionalization of sports clubs has led to a shift in their objectives to include social responsibility in addition to sporting success. The change is due to the demand from society for organizations to contribute back to society and the need for clubs to maintain authentic relationships within their communities. READ MORE

6. 5. CSR communication of Premier League clubs on social media. The impact of winning and revenue

   University essay from Malmö universitet/Institutionen Idrottsvetenskap (IDV)

   Author : Felix Kunst; [2022]
   Keywords : CSR; CSR Communication; Premier League; social media; Facebook; Twitter; Instagram; TikTok; revenue; winning teams; loosing teams; midfield teams;

   Abstract : Introduction: In recent years, social media communication has significantly affected the way organizations are sharing information. Social media platforms are shown to be one of the most important forms of communication also for the intent of Corporate Social Responsibility. READ MORE