Essays about: "corporate communication strategies, thesis"

Showing result 1 - 5 of 41 essays containing the words corporate communication strategies, thesis.

1. 1. The Impact of COVID-19 on Abnormal Tone in Corporate Communication: A Comparative Analysis of Affected and Non-Affected Industries

   University essay from Göteborgs universitet/Graduate School

   Author : Muhammad Bilal; Tanvir Reza Akash; [2023-07-03]
   Keywords : Abnormal Tone; Affected Non-Affected Industries; CEO Letter; Covid-19; Impression Management; Information Content;

   Abstract : Background and Problem Definition: Effective communication is crucial for stakeholder relationships. CEO letters convey important information, but during crises, companies and industries may misrepresent their financial health to maintain a positive impression, potentially through abnormal tone. READ MORE

3. 2. Activism, Ads & Allyship: A Quantitative Study on Corporate Social Activism Communication and its effects on Consumers

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Disha Monga; Vaaruni Venkatesh; [2023]
   Keywords : corporate socio-political activism; brand activism; woke-washing; CSA advertising; consumer-brand alignment;

   Abstract : This thesis identifies three distinct ways in which brands communicate their socio-political activism stance. Further it analyses the effect of these types of Corporate Socio-Political Advocacy (CSA) communication on consumer perceptions and intentions. READ MORE

4. 3. Analysing CSR reporting over the years, company size, region, and sector through dictionary-based text mining

   University essay from Högskolan Dalarna/Institutionen för information och teknik

   Author : Anuj Singhvi; Dorna Jahangoshay Sarijlou; [2023]
   Keywords : Corporate Social Responsibility; Sustainability Reporting; Natural Language Processing; Text Mining; CSR Dictionaries;

   Abstract : As Corporate Social Responsibility (CSR) reports become more prevalent and systematised, there is a strong need to develop approaches that seek to analyse the contents of these reports. In this thesis, we present two valuable contributions. READ MORE

5. 4. CSR EMBEDDED IN THE CORPORATE DNA : A QUALITATIVE CASE STUDY OF CSR-BRANDING AND SUSTAINABILITY REPORTING WITHIN A NORDIC MULTI-BRAND ORGANIZATION IN THE BEAUTY INDUSTRY

   University essay from Umeå universitet/Företagsekonomi

   Author : Emelie Rantatalo; Linda Jonsson; [2023]
   Keywords : corporate social responsibility; corporate branding; CSR- branding; sustainability reporting; stakeholders;

   Abstract : CSR-branding has gained recognition and promotes organizations to incorporate CSRinitiatives into their branding strategies. Conversely, executing an effective CSR-brandingstrategy presents challenges such as aligning relevant initiatives with the corporate brand,assessing internal resources, and engaging external stakeholders. READ MORE

6. 5. Taking Corporate Communications and Marketing Strategies to the Next LevelThrough LinkedIn : A Case Study on a Company’s Brand’s LinkedIn

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Araitz Claramunt Oregi; [2023]
   Keywords : LinkedIn; Social Media Affordances; Social Media Marketing; Corporate Identity; Corporate Brand Identity; Brand Identity; Brand Image; Brand Position; B2B;

   Abstract : This thesis explores how organisations communicate and perform marketing nowadays, with social media platforms at the core of their strategic plan. Due to its high relevancy in B2B, the research is focused on LinkedIn and the effect of its affordances which will help dig deeper into the possibilities of using this particular social media platform as a means to define, build and shape company image and brand identity. READ MORE