Essays about: "corporate image questionnaire"

Showing result 6 - 10 of 15 essays containing the words corporate image questionnaire.

1. 6. Better products, better world, better image : A Study on the Interaction of Corporate Social Responsibility, New Product Development and Brand Image in the B2B Sector

   University essay from Ekonomihögskolan, ELNU

   Author : Noora Irina Miettinen; Soraya Lima Silva; [2012]
   Keywords : Corporate social responsibility; sustainability; new product development; innovation; B2B brand image; B2B brand perception; Yrityksen yhteiskuntavastuu; kestävä kehitys; tuotekehitys; innovaatio; B2B brandi-imago; B2B brandivaikutelma; Responsabilidade social coperativa; desenvolvimento de novos produtos; innovaçäo; imagem de marca no setor de de negócios; Företagens samhällsansvar; hållbarhet; produktutveckling; innovation; B2B varumärkesimage; B2B varumärkesuppfattning;

   Abstract : Title: Better products,   better world, better image: A study on the   interaction of corporate social responsibility, new product development and   brand image in the B2B sector Authors: Soraya Lima Silva & Noora Irina Miettinen Course: Marketing master programme final thesis, 30 ECTS, spring semester 2012,LinnaeusUniversity Keywords: Corporate social responsibility, sustainability, new product development, innovation, B2B brand image, B2B brand perception Purpose: Investigating how customer’s perception of brand image is affected by corporate social responsibility (CSR) and new product development (NPD) in the business-to-business (B2B) sector in the telecommunication and chemical industries. Method: Mixed methods research, cross-sectional research design Interviews with 4 supplier companies Qualitative content analysis on documents of 40 supplier companies Questionnaire to customer companies with 99 responses Findings: CSR and NPD were usually seen as separate and detached activities. READ MORE

3. 7. Employee Rebranding : The case of Vivacom

   University essay from IHH, Marketing and Logistics

   Author : Denitsa Velikova; Georgina Todorova; [2012]
   Keywords : Corporate branding; corporate rebranding; employee branding; employee resistance; internal communication; internal marketing; psychological contract; service branding;

   Abstract : Problem: Rebranding in the services is a recent trend, which brings focus to the impor-tance of the employees in this process. Their attitudes, perceptions and views need to be considered by the management when creating the internal communication strategy related to the rebranding in order to direct the employees to the desired brand image. READ MORE

4. 8. Green Maintenance : A literature survey on the role of maintenance for sustainable manufacturing.

   University essay from Akademin för innovation, design och teknik

   Author : Bete Birhanu Ararsa; [2012]
   Keywords : Green Maintenance; Production Maintenance; Sustainable Maintenance; Total Productive Maintenance;

   Abstract : A growing uncertainty in the global economy is forcing many manufacturers to reassess their corporate outlook towards the environment. Today there is a growing attention to sustainability in industry accompanied by a paradigm shift towards realizing a sustainable society. READ MORE

5. 9. How to Promote Customer Loyalty of Chinese Mobile Telecom Operator : Case Study of China Mobile

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Yi Hao; Xiaoqin Yuan; Weiqing Zhang; [2009]
   Keywords : customer loyalty; customer satisfaction; perceived quality; customer value; switching cost; corporate image; Chinese mobile telecom industry; China Mobile;

   Abstract : Customer loyalty has been investigated in years, and its importance to corporate is understood by managers. The purpose of this paper is to find out what kinds of specific and concrete operational factors have an important impact on Chinese mobile telecom customer loyalty. READ MORE

6. 10. Corporate Sustainability/CSR Communications and Value Creation : A Marketing Approach

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Bibri Mohamed; [2008]
   Keywords : Keywords: Corporate and Marketing Communications; Corporate Sustainability; CSR; Corporate Identity; Corporate Reputation; Financial Performance; Stakeholders; PR and Skepticism.;

   Abstract : The purpose of this study is to explore the current practices in corporate sustainability/CSR communications and how this trend contributes to corporate value creation. More specifically, this study looks at this subject from the angle of how companies can use corporate sustainability/CSR communications in marketing activities to attain corporate marketing objectives. READ MORE