Essays about: "corporate image"

Showing result 1 - 5 of 167 essays containing the words corporate image.

  1. 1. Food retailers’ sustainable brand image - exploring the barriers and challenges of implementing sustainability strategies in grocery stores

    University essay from Göteborgs universitet/Graduate School

    Author : Sam Gharakhani; Andreas Utberg; [2020-06-23]
    Keywords : Sustainability; Brand Image; Food Retailing; Grocery Stores; Corporate Strategy Implementation; Strategic Activities; Motives; Challenges; Barriers;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  3. 2. The effect of corporate donations on a company’s market value in a short-term perspective : An event study approach

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi; Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Axel Andreasson; Gustav Bergman; [2020]
    Keywords : corporate donation; event study; corporate social responsibility; abnormal returns; market value; företagsdonation; event-studie; företags samhällsansvar; abnormal avkastning; marknadsvärde;

    Abstract : Background: Societies around the world have seen an increased willingness to contribute to social responsibilities activities. One way for corporations to commit to corporate social responsibility (CSR) have been to donate corporate assets. However, donating company assets has been questioned if justifiable. READ MORE

  4. 3. Overt and covert practices of gender (in)equality at the workplace in Scandinavian companies in Ukraine

    University essay from Lunds universitet/Sociologi; Lunds universitet/Sociologiska institutionen

    Author : Ane Kristiansen; [2020]
    Keywords : gender inequality; performativity; cross-cultural business; labor market; critical management studies; corporate practices; Social Sciences;

    Abstract : Based on ethnographic data, this study sheds light on gender (in)equality in Scandinavian workplaces in Ukraine. More specifically, the study aims to investigate how managers in Scandinavian companies in Ukraine present and legitimize company-practices in relation to gender equality. READ MORE

  5. 4. Analysing the Drivers and Barriers for the Adoption of Eco-innovation : Case study on the Offshore Fish Farming Industry

    University essay from Uppsala universitet/Industriell teknik; Uppsala universitet/Industriell teknik

    Author : Vignesh Chandra Pandian; Tejaswi Saran Pilla; [2020]
    Keywords : ;

    Abstract : Global environmental challenges and sustainable business are mainconcerns for the contemporary business world. Rules and regulations aregetting stricter and changing frequently. Moreover, customers and publicare more aware of the sustainable products and services. READ MORE

  6. 5. Are You Creating Socially Responsible Visual Communication? : An Exploratory Study of Fashion Companies’ External Social Responsibility on Instagram: A Marketer’s Perspective

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Avesta Diliwi; Josefin Bäcker; [2019]
    Keywords : CSR; Social Responsibility; External Social Responsibility; Body Image Representation; Body Image; Diversity; Body Size; Ethnicity; Skin Color;

    Abstract : Background: Following the development of digitalization and the emergence of social media a lot of attention has been drawn upon how these platforms are influencing the fashion industry and fashion marketing. As society is becoming more ethics and health conscious, fashion companies’ visual representations in social media are drawing more attention - who is represented and how are these representations portrayed. READ MORE