Essays about: "corporate image"
Showing result 1 - 5 of 161 essays containing the words corporate image.
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1. Are You Creating Socially Responsible Visual Communication? : An Exploratory Study of Fashion Companies’ External Social Responsibility on Instagram: A Marketer’s Perspective
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Background: Following the development of digitalization and the emergence of social media a lot of attention has been drawn upon how these platforms are influencing the fashion industry and fashion marketing. As society is becoming more ethics and health conscious, fashion companies’ visual representations in social media are drawing more attention - who is represented and how are these representations portrayed. READ MORE
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2. A study on effect of Durex social media marketing on Chinese consumer’s purchase intention and Durex’s brand equity
University essay from Högskolan i HalmstadAbstract : China as the world’s largest social-media marketing place, its way of marketing is dramatically different from its counterpart in the western countries. This is greatly influenced by China’s special social environment and traditional culture. This study focus on the social marketing methods adopted by Durex and applied in China context. READ MORE
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3. Creative Concept or Watered-down Version?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of this to study is to identify factors that influence how a concept store format contributes to a format portfolio, which will be done by exploring the concept store format from three perspectives; customers, manager, and industry experts. Philosophies of epistemology and ontology were considered, where the social constructionism stance was employed. READ MORE
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4. The Influence of Internal Corporate Communicationson Brand Pride: A case study
University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionenAbstract : The purpose of this paper is to get a deeper understanding of brand pride as a phenomenon and acompany’s influence on employees’ brand pride through their internal corporate communicationsprocesses. In order to do this, both primary and secondary data were collected and analyzed using a qualitative case study approach. READ MORE
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5. The possibilities of cross-sector relations : A study on partnerships between private companies and environmental NGOs in Sweden
University essay from Linnéuniversitetet/Institutionen för samhällsstudier (SS)Abstract : It is a common misconception that the cross-sector partnership between private companies and environmental NGOs purely benefit financing and image possibilities. However, suppositions like these are worryingly out-of-date and do no longer correspond to the actual make-up, ambitions, effort, and functionings of said partnerships. READ MORE
