Essays about: "corporate image"

Showing result 11 - 15 of 209 essays containing the words corporate image.

1. 11. PPA Greenwashing or Financial Incentives for Investments in Offshore Wind Power? A qualitative study on power purchasing agreement and its effect on investment decisions and corporate image in the offshore wind power industry

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Jacob Bjärne; Albin Frick; [2022-07-01]
   Keywords : PPA; Greenwashing; Green Energy; CSR; Offshore Wind Power;

   Abstract : The government of Sweden is currently looking to expand one of the unexploited natural resources, offshore wind. Offshore wind power has for several years been stagnated in terms of production, and the funding of projects has been one of the major issues. Getting bank loans with a lower interest rate demands a steady cash-flow. READ MORE

3. 12. Be Proud of Your Menstruation! A case study of commodity feminist discourse in mainland China.

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Yiyun Zhu; [2022]
   Keywords : Menstruation; Femvertising; Regional adaption; Orientalism; Critical Discourse Analysis CDA ; Social Sciences;

   Abstract : Adopting a critical discourse analysis approach, this study presents a case study around the “Menstruation should not be hidden” campaign launched by the Swedish brand, Libresse, in the Chinese market. With the aim to explore how does the brand strategically use female empowering discourse to construct new meanings of menstruation for a regional market, and the socio-cultural factors involved. READ MORE

4. 13. Understanding the role of Socio-Emotional Wealth (SEW) on CSR : A single case study of Saudi Arabian family-owned businesses

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Ziad Darraki; Saravanan Pandurangan; [2022]
   Keywords : SEW; CSR; Family firms; SEW perspective; CSR activities;

   Abstract : Introduction: In family businesses, previous literature does not discuss about the connection between Corporate Social Responsibility (CSR) activities and Socio-Emotional Wealth (SEW). Therefore, this research provides the role of SEW on CSR activities in family businesses. READ MORE

5. 14. Overstretching the Corporate Brand: How to Guide the Brand Image When Extending the Brand?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Nikolai Kozhevnikov; Sofia Rosin; Daniel Castro Jimenez; [2022]
   Keywords : Brand Extension Strategy; Brand Overstretching; Brand Portfolio Management; Brand Authenticity; Brand Image; Business and Economics;

   Abstract : Purpose: This paper aims to research how large corporations with diverse brand portfolios navigate their brand image and how they can avoid the brand overstretching issue. Design/methodology/approach: The methodology of this study implied qualitative case study analysis of three international brands imposed to the risk of brand overstretching, supported by the customer survey, as well as proposed theoretical framework based on the literature review secondary data. READ MORE

6. 15. How does CSI influence consumer buying behaviour? The mediating role of corporate image and the moderating role of consumers’ demographic factors.

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : XU YUNSHU; YAO KAIYU; [2022]
   Keywords : Corporate social irresponsibility; corporate image; consumer buying behaviour;

   Abstract : Given the increasingly complex nature of contemporary companies, the risk of corporate social irresponsibility (CSI) behaviours is increasing; it is important for organisations to prevent incidences of CSI to maintain competitive advantage. This study investigates the impact of CSI behaviour on both corporate image and consumer buying behaviour. READ MORE