Essays about: "corporate image"

Showing result 21 - 25 of 209 essays containing the words corporate image.

1. 21. 50% off Genuine Leather! Reviving Coach, Inc.'s Reputation

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Chandhni Jayakanth; Anesa Kuruzovic Subo; Louelle Tameu; Nida Tanveer; [2022]
   Keywords : Brand Reputation; Trading Down; Leather Industry; Fashion Industry; Brand Image Management; Business and Economics;

   Abstract : The “Corporate Brand Management and Reputation: Master’s cases” is a case series for applying the case method of teaching and learning in higher education. The cases are relevant to brand strategists in private and public sector organizations, as well as academics and students at universities, business schools, and executive education. READ MORE

3. 22. Visualizing Strategic Value in CVC - an Impossibility or Solely a Consequence of Inadequate Practices?

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Filippa Dunér; Melvin Olsson; [2022]
   Keywords : Corporate venture capital; Performance measurement; Strategic value; Key performance indicators; Automotive industry;

   Abstract : This paper presents empirical findings from a multiple case study inspired by a transactional design on strategic value within the field of corporate venture capital (CVC), motivated by its increasingly prominent role in enhancing the strategy of large corporations. Steered by an identified lack of knowledge about how to concretize and measure the strategic value created by CVC firms, the paper contributes with a conceptual framework primarily directed to the automotive industry. READ MORE

4. 23. Fashionable Activism: A study of corporate activism in fashion brands' marketing communications and the effects of congruence as moderated by brand type and political leanings

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Andrea Jernberg; Vendela Angerlöv; [2022]
   Keywords : Corporate activism; Congruence; Marketing; Political leanings; Fashion brands;

   Abstract : Corporate activism (CA) has become a commonplace occurrence whereby brands express support for different social-political causes. Despite its increasing prominence, corporate activism has not been extensively researched. READ MORE

5. 24. Sustainable Innovation as the driving force in the formation of corporate image

   University essay from Linnéuniversitetet/Institutionen för management (MAN)

   Author : Umar Javed; Muhammad Imran Shahid; [2022]
   Keywords : Sustainable Innovation and Corporate image;

   Abstract : The purpose of this research is to discover and examine the impact of sustainable innovation on corporate image. This paper aims to check the influence of eco-friendly innovations on the reputation of the business and then how consumers perceive and think about the business and to discover the level of this influence on small and large businesses in Pakistan we collected data from 65 employees of diverse organization through a survey questionnaire, and the results are obtained through different tests performed on SPSS. READ MORE

6. 25. The challenges and opportunities of sustaining a brand through repositioning: The Jägermeister Case

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Rebecka Kullenberg; Felix Ellqvist; Nicholas-Joel Kisling; [2022]
   Keywords : Repositioning; corporate brand identity matrix; brand identity; brand image; Jägermeister; Business and Economics;

   Abstract : Purpose: The purpose of this research paper is to examine the challenges of repositioning both in aligning the brand image with the brand identity and in sustaining the brand equity through creating consistency. This research is examined through the case of Jägermeister. Methodology: A qualitative research method was conducted. READ MORE