Essays about: "corporate image"
Showing result 6 - 10 of 209 essays containing the words corporate image.
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6. CSR in Finnish Football
University essay from Malmö universitet/Institutionen Idrottsvetenskap (IDV)Abstract : Corporate social responsibility (CSR) has become a prevalent topic in the world of sports. The term has only recently been introduced to the Finnish football scene, thus making it a relatively new concept to be utilized. It has been argued that football clubs in Finland have varied motivation and participation rates in terms of CSR. READ MORE
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7. Exploring Corporate Brand Orientation in a Retail Setting – A Qualitative Case Study in the Swedish Grocery Retail Industry
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis Purpose: The purpose of this thesis is to explore what may facilitate or inhibit a stronger corporate brand orientation in a retail organization. We explore the factors of internal corporate brand identity elements, internal corporate brand image and internal branding, while also considering retail-specific characteristics. READ MORE
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8. The Friend, the Influencer, the Lawyer: a Qualitative Case Study of IKEA’s Identity Expressions on Facebook
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : With the increased loss of control over the organizational identity (OrI) in social media, research has started to encourage organizations to hand over control of the OrI to the creation and distribution of stakeholders. This has created challenges for the strategic communicator in managing the OrI internally, as the employees adapt to the OrI in the mind of the stakeholder rather than the OrI set by the dominant coalition. READ MORE
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9. Taking Corporate Communications and Marketing Strategies to the Next LevelThrough LinkedIn : A Case Study on a Company’s Brand’s LinkedIn
University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Abstract : This thesis explores how organisations communicate and perform marketing nowadays, with social media platforms at the core of their strategic plan. Due to its high relevancy in B2B, the research is focused on LinkedIn and the effect of its affordances which will help dig deeper into the possibilities of using this particular social media platform as a means to define, build and shape company image and brand identity. READ MORE
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10. Closing the GAPS
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: CLOSING THE G A P S: Detecting misalignments between the corporate brand identity and brand image of Volvo Cars and Volkswagen within the German and Swedish markets Date of the Seminar: 02.06. READ MORE