Essays about: "corporate reputation"

Showing result 1 - 5 of 115 essays containing the words corporate reputation.

  1. 1. In search for the reputational investment factor

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Birger Myrberg; David Dreja; [2019]
    Keywords : Factor investing; Smart beta investing; Corporate reputation; Performance forecast; Risk-adjusted returns;

    Abstract : This paper looks at corporate reputation and its effect on future firm performance using the Reputation Quotient (RQ) produced by Harris Interactive Inc. as proxy for reputation. READ MORE

  2. 2. The impact of external CSR practices on employees : Exploring the organizational activities that influence employee engagement within CSR

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Eliza-Gabriela Mihai; Jean-Paul Bakkenist; [2018]
    Keywords : CSR; Sustainability; Employee engagement; Involvement; Ethics and Morals;

    Abstract : Fundamentally the aim of corporate social responsibility (CSR) is to initiate social and/or environmental change. Because of the increased awareness of stakeholders and other public actors, it has become of any company’s interest to uphold their public image. READ MORE

  3. 3. Brand new knowledge : how knowledge-intensive startups use social media to build their corporate brand

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi; Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Gustaf Ergeer; Fredrik Sigfridsson; [2018]
    Keywords : Startups; Entrepreneurship; Branding; Social media; Knowledge-intensive firms; Social media marketing;

    Abstract : Building a corporate brand is as a crucial resource for the survival of companies. Social media as a tool for branding practices has been emphasized in research about startups. In such research, less focus is on certain groups of startups, such as Knowledge-intensive startups (KI Startups). READ MORE

  4. 4. Case Competitions as a Tool to Build Brands and Reputation

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Judith Armenteras; Iris Politiek; [2018]
    Keywords : Corporate Case Competitions; strategic brand management; case competitions; brand reputation; internal branding; employer branding.; Business and Economics;

    Abstract : Aim: We aim to broaden the view and the understanding of what a case competition is and how it can be used beyond its use as an educational method of teaching and learning. More specifically, the purpose is to explore the phenomenon of case competitions as a branding tool from a strategic brand management perspective. READ MORE

  5. 5. Decision Makers Making Bankruptcy Decisions - An empirical analysis on how CEOs and directors with past bankruptcy experience affect the likelihood of future bankruptcy in Swedish private firms

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Shuyi Wang; Xuan Chen; [2018]
    Keywords : Bankruptcy Prediction; Managerial Overconfidence; Reputation Cost; Corporate Governance;

    Abstract : We investigate the impact of CEOs' and directors' past professional bankruptcy experience on future corporate performance in the context of Swedish private sector. The bankruptcy prediction models (Altman, 1968; Ohlson, 1980) and the upper echelons theory (Hambrick & Mason, 1984) underpin this research. READ MORE