Essays about: "corporate reputation"

Showing result 1 - 5 of 147 essays containing the words corporate reputation.

  1. 1. Attracting Altruistic Talents - A quantitative study on how ethnic diversity portrayals in advertising impact organizational attractiveness

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Annie Johnson; Isabelle Bjärlestam; [2022]
    Keywords : Ethnic diversity; organizational attractiveness; advertising; employer brand; corporate social responsibility;

    Abstract : This thesis examines the effects of consumer advertising on potential employees. More precisely, it investigates how consumer advertising portraying ethnic diversity impacts the advertising company's organizational attractiveness as an employer. READ MORE

  2. 2. Identifying Applied CSR-Strategies and Respective Communication amid the COVID-19 Pandemic: Perspectives from International Swedish Companies

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Inês Filipa Oliveira Santos; Olivia Önal-Malaza; [2021-11-26]
    Keywords : Corporate social responsibility CSR ; communication; COVID-19; external stakeholders; challenges; strengths; organisational communication; Swedish companies; leadership;

    Abstract : This study is interested in the external communication of Corporate Social Responsibility (CSR) during the ongoing COVID-19 pandemic. It specifically focuses on twelve Swedishinternationally renowned companies operating within varied fields of work, thus contributingwith different perspectives. READ MORE

  3. 3. Managing brand crisis caused by unfounded rumors on social media: effective corporate communication strategies and time frame applications

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Francesco Faggella; Jan-Philipp Kulcke; Lukas Morneweg; [2021]
    Keywords : Crisis management; brand reputation; unfounded rumors; social media.; Business and Economics;

    Abstract : Purpose: To examine which communication strategy is effective and should be adopted when organizations face brand crises generated by the spread of unfounded rumors on social media. Methodology: This study was based on secondary data, based on the comparison of different case studies. READ MORE

  4. 4. Controversial Advertisement and New Investors: Is this a knock-OAT for the sustainable Company Oatly?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Beata Edlund; Emma Pärsson; Johanna Gripwall; [2021]
    Keywords : brand activism; Oatly; corporate reputation; brand identity; Business and Economics;

    Abstract : December 2nd 2016 it was established that Oatly had a new co-owner, China Resources, a partnership that went against not only their own core values but also the values of their oat followers. However, it was not until 2019 the media storm drew in. READ MORE

  5. 5. Faking Hitler

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Théo Caplet; Julia Anna Lagler; Christina Julia Pretz; [2021]
    Keywords : Hitler; Stern magazine; reputational crisis; crisis management; corporate identity matrix; Business and Economics;

    Abstract : On April 25, 1983, STERN, a renowned German magazine, held a press conference attended by more than 200 journalists and 27 television crews from all around the world. On that day, STERN announced that it had obtained private diaries of Adolf Hitler through a confidential source and intended to publish them. READ MORE