Essays about: "corporate reputation"

Showing result 21 - 25 of 173 essays containing the words corporate reputation.

1. 21. The Royal Family, ...and they lived NOT so happily ever after.

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Louise Andersson; Emelie Blennow; Emma Tyledal; [2022]
   Keywords : The Royal Family; Uncontrolled-communication; Whistleblowing Corporate Brand Management; Brand Reputation.; Business and Economics;

   Abstract : Once upon a time, in a kingdom not that far away, a royal wedding took place between Prince Harry of Great Britain and the American actress Meghan Markle. It had been love at first sight, and with high expectations of life as a married woman, Meghan entered her new family filled with joy for what the future might hold. READ MORE

3. 22. The "Ultimate" Metaverse - Tackling the opportunities and challenges of investing in a new world

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Erik Andrén; Therese Hermelin; Alice Pehrson; [2022]
   Keywords : Facebook; Meta; Metaverse; Ralph Lauren; Investment; Corporate Brand Management and Reputation; Business and Economics;

   Abstract : It was a regular Thursday on October 28th in 2021 in the middle of the pandemic where humanity was going about in their everyday lives. However, Facebook CEO, Mark Zuckerberg had before witnessed a plethora of negative stories and reviews following the leak of Facebook ́s internal documents which portrayed the issues with the company. READ MORE

4. 23. Sustainable Innovation as the driving force in the formation of corporate image

   University essay from Linnéuniversitetet/Institutionen för management (MAN)

   Author : Umar Javed; Muhammad Imran Shahid; [2022]
   Keywords : Sustainable Innovation and Corporate image;

   Abstract : The purpose of this research is to discover and examine the impact of sustainable innovation on corporate image. This paper aims to check the influence of eco-friendly innovations on the reputation of the business and then how consumers perceive and think about the business and to discover the level of this influence on small and large businesses in Pakistan we collected data from 65 employees of diverse organization through a survey questionnaire, and the results are obtained through different tests performed on SPSS. READ MORE

5. 24. Attracting Altruistic Talents - A quantitative study on how ethnic diversity portrayals in advertising impact organizational attractiveness

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Annie Johnson; Isabelle Bjärlestam; [2022]
   Keywords : Ethnic diversity; organizational attractiveness; advertising; employer brand; corporate social responsibility;

   Abstract : This thesis examines the effects of consumer advertising on potential employees. More precisely, it investigates how consumer advertising portraying ethnic diversity impacts the advertising company's organizational attractiveness as an employer. READ MORE

6. 25. ESG and Stock Prices

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Soroor Mansouryar; Isabella Larsson; Veronica Larsson; [2022]
   Keywords : Corporate Social Responsibility; ESG; Volatility; Efficient-Market Hypothesis; Stock Valuation; Business and Economics;

   Abstract : This paper examines the relationship between positive change in ESG scores and instantaneous stock price volatility as well as the direction of price change. For this purpose, a sample of 536 large- and medium cap companies within the EU market were selected and classified into three groups of excellent, good and poor-satisfactory performance based on their ESG scores. READ MORE