Essays about: "corporate slogan"

Showing result 1 - 5 of 7 essays containing the words corporate slogan.

1. 1. Can You Hear the Eco? : A Study of How Swedish Municipalities Can Market their CSR-Activities

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Antonia Hultberg; Sheila Nguyen; [2016]
   Keywords : CSR; Corporate Social Responsibility; Environmental; Municipality; Place Branding; Public Sector; Sustainability; Sweden;

   Abstract : Background: In an increasingly globalised world, municipalities more than ever have to compete with each other. Thus, the need to create a brand image has become vital for municipalities. READ MORE

3. 2. Online Spoof Illustrations in the Aftermath of a Reputational Brand Crisis: Defining the Phenomenon and Its Consequences for Brand Management

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Eric Eichinger; Jens Gudacker; [2016]
   Keywords : Spoof Illustrations; Brand Parody; Crisis Management; Stakeholder Online Reactions; Corporate Reputation; Strategic Brand Management; Business and Economics;

   Abstract : Purpose: The purpose of this thesis is to explore the phenomenon of online spoof illustrations that are created in the aftermath of a reputational brand crisis. In a first step, characteristics of these illustrations are assessed and categorized. Subsequently, their impact on a brand’s reputation is investigated. READ MORE

4. 3. Interior Design as a way to Convey Corporate Visual Identity

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Ellen Landström; Elin Hall; [2015]
   Keywords : Interior Design; Corporate Visual Identity; CVI; Corporate Identity; Physical Environment; Consistency; Inredning; Visuell Identitet; Företagsidentitet; Fysisk miljö;

   Abstract : Background: Corporate Visual Identity (CVI) is a tool that consist of five main components: the corporate name, logo, font type, color palette and slogan/tagline. The CVI can be implemented on different carriers such as signage, interior elements and printed wear. However, the role of Interior Design as a carrier of CVI is not yet established. READ MORE

5. 4. The Effects of Repositioning as a process of Rebranding in terms of Brand Equity, Corporate Identity, and Brand Image : A case study on Lidl

   University essay from

   Author : David Stensson; Alexandra Strömberg; Johan Alfredsson; [2015]
   Keywords : Rebranding; Repositioning; Brand Equity; Corporate Identity; Brand Image; Lidl;

   Abstract : Background:                 Brands are associated with certain elements, including name, logo and slogan. Being understood as major parts of all brands, changing these would be considered as a vital event. READ MORE

6. 5. The slogan as part of the corporate visual identity (CVI) of multinational firms : Associations between industry, market and country of brand in terms of the slogan usage and adjustments in foreign markets

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Lukas Eberle; Annika Reh; [2014]
   Keywords : Slogan; Corporate visual identity; branding; market entry; brand strategies; COO; BO;

   Abstract : Purpose: This paper aims to examine the association between two market environment factors (industry and nature of market) during the usage of the slogan as part of the corporate visual identity (CVI) of a multinational firm in the domestic market and adjustments of the slogan when firms enter a foreign market. Moreover, this thesis tries to broaden the knowledge about the slogan as an extrinsic brand of origin (BO) cue (in terms of the language). READ MORE