Essays about: "corporate social responsibility and brand equity"
Showing result 1 - 5 of 15 essays containing the words corporate social responsibility and brand equity.
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1. The Impact of Corporate Social Responsibility DiversityEquity and Inclusion efforts on Brand Image
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Abstract Date: 2023-05-30 Level: Master Thesis in Business Administration, 15 HP Institution: School of Business, Society and Engineering, Mälardalen University Authors: Omar Khalafallah, Semhar Weldesylasie Title: The Impact of Corporate Social Responsibility Diversity Equity and Inclusion efforts on Brand Image. Supervisor: Rana Mostaghel Keywords: CSR, corporate social responsibility, diversity, equity and inclusion, trust, commitment, brand image. READ MORE
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2. The impact of CSR on brand equity: the moderating role of consumer involvement in CSR
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : While pursuing profits, modern firms begin to undertake corporate social responsibility (CSR). Different ways for firms to implement CSR have diverse impacts on consumer-based brand equity that reflects the meaning of the brand in consumers’ minds and is of considerable significance to corporate marketing strategy. READ MORE
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3. Doing Well by Avoiding Bad : consumers' Perceptions of CSR and the Effect on Consumer-Based Brand Equity
University essay from Högskolan Kristianstad/Fakulteten för ekonomiAbstract : Problem Formulation: The clothing industry is characterised by fierce competition and booming growth. Since the start of the century, clothing consumption has increased tremendously. While consumers are demanding more clothes at cheaper prices, interest for sustainable sourced clothes is also on the rise, especially amongst the younger population. READ MORE
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4. Consumer-Based Brand Equity Within the Insurance Industry : Attitudes Towards Corporate Social Responsibility
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Modern technology has provided for greater company transparency and media coverage, which among other has led to customers being able to increasingly demand corporate social responsibility (CSR) initiatives from companies. Companies should however not consider CSR as a constraint, but rather as a way to create competitive advantage, generating positive outcomes. READ MORE
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5. Does CSR matter? : A Quantitative Dissertation on CSR Dimensions Impact on Brand Associations
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : To be socially responsible is a hot topic around the world and it is often discussed how companies shall pull their weight. However, can companies also gain positive brand associations from working with different corporate social responsibility (CSR) dimensions? This study provides insight to what impact economic-, social- and environmental CSR have on brand associations within the clothing industry. READ MORE
