Essays about: "corporate social responsibility communication"

Showing result 21 - 25 of 178 essays containing the words corporate social responsibility communication.

1. 21. Secret sustainability: A case study of why a company might go silent with its green achievements

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Antonia Alan; Jenny Trolläng; [2022]
   Keywords : Greenhushing; Green Blushing; Green Communication; Green Marketing; Corporate Social Responsibility;

   Abstract : Greenhushing is acknowledged as a growing concerning behavior referring to when companies deliberately avoid communicating their green achievements. Thus, while companies do substantial work within sustainability, these efforts are strategically or involuntarily not communicated, but why? The research field on greenhushing remains nascent, and scholars have inadequately explained why greenhushing occurs, particularly has previous literature overlooked the strategic perspective and company- specific circumstances. READ MORE

3. 22. An Understanding for CSR Communication Strategies : A content analysis of furniture & interior retailers CSR communication strategies

   University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

   Author : Oskar Sörman; Joel Karlsson; [2022]
   Keywords : Triple Bottom Line TBL ; Corporate Social Responsibility CSR ; Communication; Furniture and Interior Retailers; Business Ethics; Sustainability;

   Abstract : The increased interest and awareness of sustainability from an consumer perspective has also implicated increased interest among furniture and interior retailers. Sustainability does not only imply environmentally friendly products and have become a discussed topic in multiple contexts. READ MORE

4. 23. Can the choice of CSR activity hide your sins? CSR congruence effects on brand attitude of 'sin' firms.

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Felicia Eskils; Jennifer Gagner-Geeber; [2022]
   Keywords : CSR; Brand attitude; Sin industries; Defense industries; Congruence;

   Abstract : Corporate social responsibility and its impact on brand attitude have during the past years witnessed extensive research. However, research on CSR and its implications within sin industries has been sparsely conducted. Simultaneously, CSR is becoming a more widely used corporate tool within firms operating in such industries. READ MORE

5. 24. IKEA’s Social Innovation Strategy at H22 : Understanding the Narrative of Social Innovation in Cities Through Living Laboratories and Communicating CSR

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Magdalena Dimitrova; [2022]
   Keywords : sustainable development; corporate social responsibility; development communication; public-private partnership; storytelling;

   Abstract : To increase the understanding of the role of CSR in global development practice, this study examined ‘The Oracle’ podcast series, one of IKEA’s projects at H22, Helsingborg’s open innovation platform and city expo. The current transformations in our communities are met with traditional CSR approaches which are being exchanged for innovative models that encourage participation, consultation and engagement. READ MORE

6. 25. The Communicative Dance of Greenwashing Accusations

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Stephan Poot; Melissa Eilander; [2022]
   Keywords : Corporate Social Responsibility CSR ; sustainability; greenwashing; accusations; corporate responses; impression management; the scandal effect; neutralisation techniques; communicative dance.; Business and Economics;

   Abstract : The purpose of this study is to develop a deeper understanding of how organisations use communication as a tool to publicly respond to accusations. We aim to explore whether existing techniques are being used or if new techniques can be discovered... READ MORE