Essays about: "corporate sponsorship"

Showing result 1 - 5 of 12 essays containing the words corporate sponsorship.

  1. 1. What Factors Affect a Consumer’s Purchase Decisions and Perceptions of Sponsored Products in Esports Within Sweden?

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Jocelyn Charraud; Marcus Widell; [2019]
    Keywords : sponsorship; esports; perceptions;

    Abstract : Problem: Esports budgets and earnings have significantly increased in the past years whichhas increased the level of involvement of corporate sponsors in esports. Ironically, researchaimed at sponsorship within esports is not so abundant. READ MORE

  2. 2. The role of athlete's sponsorship on the marketing strategy of a sports brand : A qualitative study conducted at HEAD France

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Matthieu BOUVIER; Marlène LESAULE; [2017]
    Keywords : Athlete; brand; brand awareness; communication; consumer; consumer behaviour; digital; distribution; marketing strategy; influence marketing; sales; social media; social network; sport; sponsorship;

    Abstract : Athletes sponsorship has become an important part of the marketing communication mix for sports brands today. We know that athletes are major celebrities within the mass media in modern society and they can use their image and the power they have directly through their network to interact with customers. READ MORE

  3. 3. Sponsorship evaluation among local sponsors : An exploratory study of the Cross Country World Cup in Ulricehamn 2017

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Alexander Abrahamsson; Isak Höglund; [2017]
    Keywords : ;

    Abstract : In recent years, the financial investments into sponsorships have increased. This is also significant on a local level. Both corporations and local authority invest extensively in sponsorships today and a growing interest has risen in sport event sponsorships. READ MORE

  4. 4. The Sponsorship Collaboration - A Game On Equal Terms? A qualitative study of gender-influence in football sponsorship collaborations

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Amanda Sochon; Anna Zdolsek; [2017]
    Keywords : Sponsorship; Sponsorship Collaboration; Women in Sport; Women s Football; Gender;

    Abstract : Corporate interest in sponsorship is continuously increasing globally and sport is receiving the largest portion. In Sweden, a country ranked as one of the most gender-equal countries in the world, 46 % of elite athletes are women but only 20 % of sport sponsorship resources are allocated to this group. READ MORE

  5. 5. Naming Rights and Naming Wrongs. An analysis of football fan communities and their evolving attitude towards stadium branding practices

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alberto Cordenons; Georgi Stoimenov; [2017]
    Keywords : trade-off; topophilia; coping mechanism; anchoring theory; resistance triggers; authenticity; corporate sponsorship; naming rights; Stadium branding; sponsor-stadium fit; Business and Economics;

    Abstract : This study seeks to provide an up-to-date analysis of how fandom communities perceive the stadium naming rights phenomenon. In order to gather empirical material which includes both a hypothetical and a retrospective perspective, the research is comprised of two independent cases. READ MORE