Essays about: "corporate sponsorship"

Showing result 1 - 5 of 15 essays containing the words corporate sponsorship.

1. 1. Exploring Audience Perception of a Cause-Related Sponsorship Campaign : The Case of Hummel and the Danish National Football TeamDuring The 2022 FIFA World Cup

   University essay from

   Author : Franciska Kószás; Patricia Tudesko; [2023]
   Keywords : Corporate social responsibility; cause-related marketing; cause-related marketing campaign; Hummel; The 2022 FIFA World Cup; Qatar; Reddit; online community; audience perception; case study; content analysis;

   Abstract : Background: There has been a noticeable growth in the use of sponsorships and corporate social responsibility in the world of professional sports, especially in football. This phenomenon is not particularly surprising given that modern companies are forced to compete for the attention of more socially conscious audiences. READ MORE

3. 2. The new Structures to Increase the Financial Value of Women’s Football - A Case Study of Recent Incentives in Women’s Football

   University essay from Lunds universitet/Ekonomisk-historiska institutionen

   Author : Klara Ekstedt; [2022]
   Keywords : Investments; corporate sponsorship; broadcasting deals; women’s football; revenue; Business and Economics;

   Abstract : Women’s football is in comparison to men’s football experiencing a fall behind. The gap between men’s and women’s football is visible reviewing and comparing viewers statistics, revenue generated, media attention and players salary. READ MORE

4. 3. FIFA and the corporate players

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Alice D'Angelo; Jacqueline Alair Soares; [2020]
   Keywords : FIFA; Crisis Communication; Marketing; Sponsorship; Brand Equity;

   Abstract : Private capital has become an increasingly important factor in the globalized football economy. The relationship between a sponsored entity and its sponsor is still relatively unexplored within marketing. READ MORE

5. 4. What Factors Affect a Consumer’s Purchase Decisions and Perceptions of Sponsored Products in Esports Within Sweden?

   University essay from Umeå universitet/Företagsekonomi

   Author : Jocelyn Charraud; Marcus Widell; [2019]
   Keywords : sponsorship; esports; perceptions;

   Abstract : Problem: Esports budgets and earnings have significantly increased in the past years whichhas increased the level of involvement of corporate sponsors in esports. Ironically, researchaimed at sponsorship within esports is not so abundant. READ MORE

6. 5. The role of athlete's sponsorship on the marketing strategy of a sports brand : A qualitative study conducted at HEAD France

   University essay from Umeå universitet/Företagsekonomi

   Author : Matthieu BOUVIER; Marlène LESAULE; [2017]
   Keywords : Athlete; brand; brand awareness; communication; consumer; consumer behaviour; digital; distribution; marketing strategy; influence marketing; sales; social media; social network; sport; sponsorship;

   Abstract : Athletes sponsorship has become an important part of the marketing communication mix for sports brands today. We know that athletes are major celebrities within the mass media in modern society and they can use their image and the power they have directly through their network to interact with customers. READ MORE