Essays about: "cosmetic brands"

Showing result 1 - 5 of 14 essays containing the words cosmetic brands.

1. 1. Men & Cosmetics: A Problem of Consumer Understanding? : Perception of French Consumers about male cosmetics

   University essay from Umeå universitet/Företagsekonomi

   Author : Aline Smeeckaert; Baptiste Martin; [2022]
   Keywords : Gender; Cosmetics; Men’s Grooming; Male Cosmetics; Men Consumer Behavior; Self-concept; Body Image; Brand Personality; Masculinity;

   Abstract : Background: The cosmetics industry has historically been associated with women, and much research has focused on them. However, the male cosmetics market has been growing rapidly for several years around the world. Nevertheless, little attention has been paid to men and their new way of life and consumption. READ MORE

3. 2. Generation Y’s attitude towards femvertising in cosmetics: women empowerment or purplewashing? : A mono-method qualitative study

   University essay from Umeå universitet/Företagsekonomi

   Author : Margot Descouens; Valentine Gerbault; [2021]
   Keywords : femvertising; social brand activism; purplewashing; Generation Y; social media; Instagram; cosmetics industry;

   Abstract : In recent years, femvertising has become a new issue of interest for companies, specifically in areas targeting women. Indeed, some companies in the cosmetics industry, such as Dove - a pioneer in the field - have been addressing the representation of women in advertising by tackling issues of equality, inclusiveness, and self-acceptance. READ MORE

4. 3. The Korean skincare conquest : A qualitative study about Korean skincare product's popularity in France

   University essay from Umeå universitet/Företagsekonomi

   Author : Ariane Menache; Valentin Bailleux; [2021]
   Keywords : ;

   Abstract : France is an important actor in the cosmetic industry with famous brands like Dior, L'Oreal, or Yves Rocher. Hence, the French cosmetic industry attracts consumers thanks to its historical experience, the acknowledged quality of its products, or the luxury image these brands suggest. READ MORE

5. 4. Beauty and the Brand: A Study About Relationships Between Consumers and Cosmetic Brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Aurora Fagerhus; Isa Melker; [2021]
   Keywords : cosmetics; cosmetic brands; consumer-brand relationships; brand loyalty; Business and Economics;

   Abstract : Background: In today’s consumption society, there is an endless amount of cosmetic brands to choose from. Moreover, the global consumption of cosmetics continues to increase, both among male and female consumers, and new cosmetic brands are constantly entering the marketplace. READ MORE

6. 5. Chemical analysis of hazardous substances in permanent tattoo inks available on the market

   University essay from KTH/Skolan för kemi, bioteknologi och hälsa (CBH)

   Author : Anna Bevin; An Na Lay; Daniel Ullmark; Jessika Hagman; [2020]
   Keywords : Tattoo inks; tattoos; metals; pigments; skin; matrix assisted laser desorption ionization time of flight mass spectrometry; inductively coupled plasma mass spectrometry; mass spectrometry; allergens; dyes;

   Abstract : As permanent tattoos are becoming more popular and common, an increased number of allergic reactions to tattoos is reported. The purpose of this project was to analyze tattoo inks for hazardous substances, and whether they comply to current Swedish and European legislative requirements. READ MORE