Essays about: "cosmetic online stores"

Found 2 essays containing the words cosmetic online stores.

  1. 1. Consumers' online purchase intention in cosmetic products

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Shirin Aliyar; Clara Mutambala; [2015]
    Keywords : Online purchase intention; trust; perceived risk; shopping enjoyment; site design quality; cosmetic online stores; E-commerce;

    Abstract : Background: E-commerce is an evolving market; the number of retailers and the growth in online shopping has built up a competitive market. It is therefore essential for companies to continuously develop their online activity to remain and attract new customers. READ MORE

  3. 2. Information gathering considering the influence of brand- awareness and attitude : A study focusing on young female consumers behavior in the cosmetic industry

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Emma Färemo; Angelica Fredriksson; [2015]
    Keywords : Information gathering; young female consumers; brand- awareness and attitude; online; offline; social media; cosmetic products;

    Abstract : Problem: Research shows that it is crucial to acknowledge the information search step to understand consumer decision-making. Moreover, consumers‟ buying behavior is affected by their brand awareness. READ MORE