Essays about: "cosmetics advertisements"

Found 3 essays containing the words cosmetics advertisements.

1. 1. Exporting and Moulding Ideals of Beauty: Boom of the South Korean Cosmetic Industry in the Era of Globalisation

   University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

   Author : Dana Xenia Marasca; [2020]
   Keywords : South Korea; Cosmetic Industry; Gender Norms; Beauty Standards; Social Media Marketing; Advertisements; Globalisation; Social Sciences;

   Abstract : The present thesis focused on analysing the recent opening of the South Korean cosmetic industry to the Western world, in combination to a trade of beauty ideals, facilitated by social media and the internet. More specifically, the study focused on three main levels of inquiry. READ MORE

3. 2. The use of semiotics and pragmatics in printed advertisements : How consumers make sense of advertisements in relation to established theories

   University essay from Högskolan i Halmstad/Akademin för lärande, humaniora och samhälle

   Author : Emma Månsson; [2018]
   Keywords : Advertisement; Advertising; Printed Advertisements; Semiotics; Pragmatics; Swedish Women;

   Abstract : This essay is a study which is intended to explore how a well-known makeup company, M.A.C., uses semiotics and pragmatics in their advertisements and how the consumer’s reaction corresponds with what is proposed in the theories. READ MORE

4. 3. Brand Loyalty: A Study of the Prevalent Usage of Celebrity Endorsement in Cosmetics Advertising.

   University essay from Handelshögskolan vid Umeå universitet

   Author : Emma Löfgren; Juan Li; [2010]
   Keywords : Brand Loyalty; Advertising;

   Abstract : The usage of celebrity endorsements has been confirmed to result in more favorableadvertisement ratings and positive product evolutions (Dean and Biswas, 2001). It has evenbecome one of the most popular forms of retail advertising (Choi and Rifon, 2007). READ MORE