Essays about: "cosmetics attitude"

Showing result 1 - 5 of 8 essays containing the words cosmetics attitude.

  1. 1. Generation Y’s attitude towards femvertising in cosmetics: women empowerment or purplewashing? : A mono-method qualitative study

    University essay from Umeå universitet/Företagsekonomi

    Author : Margot Descouens; Valentine Gerbault; [2021]
    Keywords : femvertising; social brand activism; purplewashing; Generation Y; social media; Instagram; cosmetics industry;

    Abstract : In recent years, femvertising has become a new issue of interest for companies, specifically in areas targeting women. Indeed, some companies in the cosmetics industry, such as Dove - a pioneer in the field - have been addressing the representation of women in advertising by tackling issues of equality, inclusiveness, and self-acceptance. READ MORE

  3. 2. The Trade-off Between Efficiency and Ethicality: Do Cosmetics Consumers Really Care About Sustainability

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Hermine Lilja; [2020]
    Keywords : Green cosmetics; Ethical consumerism; The green attitude-behavior gap; Efficiency in cosmetics;

    Abstract : During the past centuries, environmental degradation and climate change have become two of the world's most pressing issues. In order to sustain the environment for future generations, conscious choices and ethical consumerism have emerged as an active area of practice and research. READ MORE

  4. 3. Factors Driving Purchase Intention for Cruelty-free Cosmetics : A study of female millennials in Jönköping, Sweden

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Taima Alaouir; Robin Gustavsson; Nathalie Schmidt; [2019]
    Keywords : Purchase Intention; Cruelty-free; Cosmetic Industry; Altruism; Environmental Knowledge; Attitude;

    Abstract : Background: Ethical consumerism is no longer a niche market and consumers are increasingly aware of the power they have when purchasing ethical and believe they can make a change. Most corporations have realized the importance of being ethical and incorporate it into their business strategies. READ MORE

  5. 4. How Chinese internet celebrity influences consumers’ attitude to purchase on E-commerce. : In the case of internet fashion celebrity Dayi Zhang

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Ying Li; Qian Cai; [2019]
    Keywords : Internet celebrity; Source credibility; Consumer attitude; Purchase intention;

    Abstract : Problem/Purpose: Internet celebrities have shown huge commercial value by operating their E-commerce in the Chinese market. This article aims to research How Chinese internet celebrity influences consumers’ attitude to purchase on E-commerce. READ MORE

  6. 5. Factors influencing consumer purchasing behavior of natural cosmetics : A qualitative study in Uppsala, Sweden

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Jiali Zhang; Meijuan Zhou; [2019]
    Keywords : Natural Cosmetics; Theory of Planned Behavior; Attitude; Subject Norma; Perceived Behavioral Control; Purchasing Behavioral Intention; Purchasing Behavior; Healthy and Sustainable Lifestyle; Product Knowledge; Green Trust;

    Abstract : Although consumers’ need for a healthy and sustainable lifestyle drives natural cosmetics consumption, various claims of natural cosmetics make consumers confused and distrustful. This study aimed to explore factors that affect consumers' purchasing behavior of natural cosmetics under the theoretical framework of planned behavior (TPB). READ MORE