Essays about: "cosmetics industry"

Showing result 1 - 5 of 37 essays containing the words cosmetics industry.

  1. 1. Generation Y’s attitude towards femvertising in cosmetics: women empowerment or purplewashing? : A mono-method qualitative study

    University essay from Umeå universitet/Företagsekonomi

    Author : Margot Descouens; Valentine Gerbault; [2021]
    Keywords : femvertising; social brand activism; purplewashing; Generation Y; social media; Instagram; cosmetics industry;

    Abstract : In recent years, femvertising has become a new issue of interest for companies, specifically in areas targeting women. Indeed, some companies in the cosmetics industry, such as Dove - a pioneer in the field - have been addressing the representation of women in advertising by tackling issues of equality, inclusiveness, and self-acceptance. READ MORE

  2. 2. The Korean skincare conquest : A qualitative study about Korean skincare product's popularity in France

    University essay from Umeå universitet/Företagsekonomi

    Author : Ariane Menache; Valentin Bailleux; [2021]
    Keywords : ;

    Abstract : France is an important actor in the cosmetic industry with famous brands like Dior, L'Oreal, or Yves Rocher. Hence, the French cosmetic industry attracts consumers thanks to its historical experience, the acknowledged quality of its products, or the luxury image these brands suggest. READ MORE

  3. 3. Beauty and the Brand: A Study About Relationships Between Consumers and Cosmetic Brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Aurora Fagerhus; Isa Melker; [2021]
    Keywords : cosmetics; cosmetic brands; consumer-brand relationships; brand loyalty; Business and Economics;

    Abstract : Background: In today’s consumption society, there is an endless amount of cosmetic brands to choose from. Moreover, the global consumption of cosmetics continues to increase, both among male and female consumers, and new cosmetic brands are constantly entering the marketplace. READ MORE


    University essay from Lunds universitet/Industridesign

    Author : Love Persson; [2021]
    Keywords : Arts and Architecture; Technology and Engineering;

    Abstract : Within the colored cosmetics industry today most brands are only in it to win it. This market is worth billions of dollars and everyone wants a cut. We are overwhelmed by this industry on most social medias but mainly on instagram where we are constantly encouraged by influencers to try the latest on the market. READ MORE

  5. 5. The effect of conscious consumerism on purchasing behaviors : The example of greenwashing in the cosmetics industry

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Manon Bernard; Lilana Parker; [2021]
    Keywords : ;

    Abstract : .... READ MORE