Essays about: "cosmetics industry"

Showing result 16 - 20 of 49 essays containing the words cosmetics industry.

  1. 16. TETRADATION

    University essay from Lunds universitet/Industridesign

    Author : Love Persson; [2021]
    Keywords : Arts and Architecture; Technology and Engineering;

    Abstract : Within the colored cosmetics industry today most brands are only in it to win it. This market is worth billions of dollars and everyone wants a cut. We are overwhelmed by this industry on most social medias but mainly on instagram where we are constantly encouraged by influencers to try the latest on the market. READ MORE

  3. 17. The effect of conscious consumerism on purchasing behaviors : The example of greenwashing in the cosmetics industry

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Manon Bernard; Lilana Parker; [2021]
    Keywords : ;

    Abstract : .... READ MORE

  4. 18. The Formulation And Implementation Of Sustainability Strategies In The Cosmetics Industry : A Comparative Multiple Case Study Of MNC’s And SME´s

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Rebeka Matukevica; Ekaterina Piitulainen; Alina Yassin; [2021]
    Keywords : sustainability strategies; formulation and implementation of sustainability strategies; cosmetics industry; MNC; SME;

    Abstract : Background: Today as awareness about sustainable development increases, more attention is drawn towards sustainability strategies of the companies. However, prior research has not investigated the formulation and implementation of sustainability strategies within companies of different size and scope as existing studies are skewed towards the perspectives of large firms even though SMEs mark up more than 90% of the market. READ MORE

  5. 19. The Effect of Hotspots - Exploring Different Forms of Special Displays to Be Used by Brands in the Cosmetics Industry

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Matilda Hedelin; Julia Granqvist; [2021]
    Keywords : Cosmetics; Display; Special Display; Shopper Marketing; In-Store Marketing;

    Abstract : A current issue within retail is how to attract customers to brick and mortar stores, and how to keep their attention in today's competitive landscape with an increasing share of e-commerce. Further, retail brands at non-owned retailers have little to no control over the interaction with the consumer and lack tools with underlying research for how they should design their store displays. READ MORE

  6. 20. The Social Media Influencer Effect on Consumers' Behavior : A qualitative study on macro social media influencers within the cosmetic industry

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Anca-Alexandra Raita; Aikaterini Gavrielatou; [2021]
    Keywords : macro social media influencer; consumer culture theory; consumer behavior; influence; community; experience; purchase tendency;

    Abstract : This thesis is aiming at investigating how macro social media influencers are affecting the consumer’s behavior of an individual within the cosmetic industry, with the outlined question: How do macro social media influencers affect consumers' behavior in the cosmetics industry? This thesis considers notions within community, social media influencers and consumers’ behavior field. An abductive qualitative research approach has been selected for this research, where data was gathered through individual semi-structured interviews, semi-structured focus groups, and semi-structured observations. READ MORE