Essays about: "costumer journeys"

Found 2 essays containing the words costumer journeys.

1. 1. Consumer’s Perceptions and Attitudes on Augmented Reality in Online Retail.

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Indira Amaris Baños; [2020]
   Keywords : Augmented reality; Retail industry; Consumer attitudes; TAM; attitude components; Digital Marketing; customer experience; costumer value.;

   Abstract : This study discusses Augmented Reality (AR) as a digital marketing tool in online retail, with a special focus on the perceptions and attitudes which consumers hold towards the tool. The project, aims to give insights on how to study AR in online retail settings and also touches upon how different characteristics of augmented reality can impact the consumers attitudes towards products displayed or demonstrated with AR tools. READ MORE

3. 2. Poppins : The Service and Interaction Design of Babysitting Service

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Alexander Tofilovski; [2019]
   Keywords : UI; Service Design; Stakeholder mapping; costumer journeys; babysitting; behavioral change;

   Abstract : This master thesis is covering a project that focuses on developing both babysitting services and dog walking services and facilitating them through a mobile application. Only the user interface for the service of babysitting was created because the dog walking service was considered to be less of a complex service, and not add to more to the insights in this project. READ MORE