Essays about: "counterfeit luxury products"
Found 4 essays containing the words counterfeit luxury products.
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1. Counterfeit products affect on brand equity: A case study on how counterfeit products affect a luxury brand’s brand equity
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this paper is to investigate how counterfeit products affect a brand’s brand equity with the help from a consumer perspective. Research question: What is the consumer’s perception of counterfeit products? How and why does the consumer’s perception of counterfeit products affect a brand’s brand equity? Methodology: This research paper was based on quantitative research, literature review and three case studies. READ MORE
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2. To download a movie or to buy fake branded clothes? : a study of consumers’ attitudes towards counterfeited and pirated products.
University essay from Sektionen för hälsa och samhälleAbstract : Purchasing counterfeited luxury products and downloading pirated items have becomemore common nowadays. Fashion and IT industries are affected negatively by consumers’supportive attitude towards piracy and counterfeits. Many luxury branded companies havetheir exclusive brand names stolen by counterfeits producers. READ MORE
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3. The Affect of Counterfeit Products on Luxury Brands : An Empirical Investigation from the Consumer Perspective
University essay from Ekonomihögskolan, ELNUAbstract : Introduction: Counterfeiting is considered as the crime of the 21st century. A highly affected market of counterfeits is the market of luxury branded goods. These goods are bought by consumers who want to express their social class and belonging by being admired, recognized and accepted by other people. READ MORE
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4. Conspicuous Consumption of Counterfeit and Luxury Products : A cross-cultural study between Scandinavia and Eastern Asia
University essay from Ekonomihögskolan, ELNUAbstract : This research includes a cross-cultural study between Scandinavia and eastern Asia that are considered to be one individualist (Scandinavia) and one collectivist (east Asia) culture. The purpose is to study the effects of conspicuous consumption regarding counterfeits and luxury products amongst two different cultures. READ MORE