Essays about: "country branding"

Showing result 1 - 5 of 78 essays containing the words country branding.

1. 1. International disputes and nation branding. Investigating Individual Attitudes, Attitude Changes, and Its Implications in the wake of the NATO dispute between Turkey and Sweden

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Oskar Eriksson; [2023-11-07]
   Keywords : ;

   Abstract : This thesis investigates the interplay between attitudes and nation branding in the context of the NATO dispute between Sweden and Turkey, along with its subsequent events. The study employs a mixed-method approach, combining a pre-study and content analysis, with a quantitative survey and qualitative interviews that illustrates the nuances of the attitudes measured. READ MORE

3. 2. Exploring the Use of Nordicness in Sustainability Messages: The Case of Nordic Fashion Brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sukhitha Basnayake; Emilie Nørgaard; Jonhatan Andres Acevedo Escobar; [2023]
   Keywords : Business and Economics;

   Abstract : Being on everyone’s lips for years, the concept of sustainability has become an almost unavoidable phenomenon within contemporary business discourses and practice. In particular, has the Nordic fashion industry increasingly been infused by sustainability with a continuous growing public interest in buying sustainable products from companies that have embarked on a sustainable path. READ MORE

4. 3. CSR EMBEDDED IN THE CORPORATE DNA : A QUALITATIVE CASE STUDY OF CSR-BRANDING AND SUSTAINABILITY REPORTING WITHIN A NORDIC MULTI-BRAND ORGANIZATION IN THE BEAUTY INDUSTRY

   University essay from Umeå universitet/Företagsekonomi

   Author : Emelie Rantatalo; Linda Jonsson; [2023]
   Keywords : corporate social responsibility; corporate branding; CSR- branding; sustainability reporting; stakeholders;

   Abstract : CSR-branding has gained recognition and promotes organizations to incorporate CSRinitiatives into their branding strategies. Conversely, executing an effective CSR-brandingstrategy presents challenges such as aligning relevant initiatives with the corporate brand,assessing internal resources, and engaging external stakeholders. READ MORE

5. 4. Not so Cool Japan? Exploring the perceptions of contemporary Japan among Euro-American exchange students

   University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

   Author : Luke Farrelly-Spain; [2023]
   Keywords : Orientalism; Perceptions; Nihonjinron; Japan; Popular culture; Cultural engagement; Coolness; Othering; Social Sciences;

   Abstract : This thesis examines the perceptions of Japan among Euro-American international students and investigates how these perceptions influence their motivation to study in the country. By exploring the relationship between popular culture, orientalist depictions, and cultural engagement, this study aims understand the complex dynamics which shape these students' attraction to Japan and their understanding of its culture. READ MORE

6. 5. Show and Tell: A Critical Discourse Analysis of the representation of Swedish Colonial History in the Historiska Museet, through the lenses of Swedish Exceptionalism and Nation Branding

   University essay from Lunds universitet/Mänskliga rättigheter

   Author : Giulia Manfieri; [2023]
   Keywords : National museums; Swedish exceptionalism; Swedish colonialism; nation branding; uses of history; Critical Discourse Analysis; Human Rights; colonial history; Social Sciences; Cultural Sciences;

   Abstract : When looking from the outside, Sweden is an exceptional country, with a tradition of neutrality and no notable colonial past; but history paints a different picture. This thesis investigates the portrayal of Sweden and the impact of narratives of Swedish exceptionalism in the Historiska Museet in Stockholm, through the analysis of the depiction of Swedish colonial history and Human Rights discourses. READ MORE