Essays about: "country branding"

Showing result 1 - 5 of 64 essays containing the words country branding.

  1. 1. How Employer Branding is Affected by Country-of-Origin : And its effect on Employee Retention of Generation Z

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Philip Kaburek; Alex Wahlberg; Andreas Kilit; [2021]
    Keywords : Employer Branding; Country of Origin Effect; Employee Retention; Generation Z; Development Opportunities; Environmental Social Governance; Consumer Branding;

    Abstract : Employer branding is becoming increasingly important, but the literature on the subject lacks vital elements. First, Country of Origin (COO) has been shown to affect employer branding, but this process is very poorly understood. READ MORE

  2. 2. Role of nation brand ambassador/citizen diplomat. Case study of Sweden

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Mariia Dovbenko; [2021]
    Keywords : public diplomacy; citizen diplomacy; nation branding; soft power; nation brand ambassador; citizen diplomat; strategic communication; Social Sciences;

    Abstract : Everybody is a nation brand ambassador/citizen diplomat of his/her country of citizenship or residence or both. This phenomenon is receiving more presence in modern public diplomacy. Sweden is an epitomized example in this regard as a single state in the world that allowed its citizens to run the official Twitter account of the state. READ MORE

  3. 3. Political images taking stage. A narrative analysis of Russia in the Eurovision Song Contest

    University essay from Lunds universitet/Statsvetenskapliga institutionen

    Author : Maria Post; [2021]
    Keywords : Eurovision Song Contest; cultural diplomacy; fantasmatic logic; Russia; Law and Political Science;

    Abstract : Ever since it was created, the Eurovision Song Contest has functioned as an arena for nation branding and nation building. The aim of this thesis is to contribute to the field of cultural diplomacy and political storytelling through studying how participation in the Eurovision Song Contest can contribute to a country’s international image. READ MORE

  4. 4. Reimagine a safe and inviting public realm : exploring possibilities around Tensta centrum

    University essay from Lunds universitet/Institutionen för arkitektur och byggd miljö

    Author : Afra Anika Proma; [2021]
    Keywords : Arts and Architecture;

    Abstract : Today cities across the world in different scales are struggling to achieve a sustainable living space where children are full of pride to call home. My thesis project inspired by my own journey of searching for a safe and inviting public space where I can spend my leisure time. I grew up in K.S. READ MORE

  5. 5. Cultural heritage and branding of family firms in the French wine industry : A case of Burgundian wineries

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Jeanne Duranton; Emilie Theau Laurent Sery; [2020]
    Keywords : Family Businesses; Wine industry; Branding; Brand Identity; Wine; Marketing; Branding;

    Abstract : Background: The wine industry is often linked to family business, due to the tradition of some long-standing family winery. Scholars agree that, the family elements are a factor of success in this industry. A reason for this success can be found in the branding of wineries. READ MORE