Essays about: "country branding"

Showing result 21 - 25 of 78 essays containing the words country branding.

1. 21. Antagonistic Nation Branding Strategies: The Case of North Korea

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Stefan Pelev; Neïla Imène Zaraa; Christina Julia Pretz; [2020]
   Keywords : Nation Branding; Brand Identity; Propaganda; Symbols; North Korea; Business and Economics;

   Abstract : Purpose: This paper aims to uncover the complexity of nation branding strategies, specifically in relation to antagonistic nations using a case study of North Korea. Design/methodology/approach: To provide background context and discuss all relevant theories to this analysis, an extensive literature review has been conducted. READ MORE

3. 22. Regional Food Proucts in the Tourist Home Country. The Case of South Tyrol

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Lukas Hans Walther Weyh; [2020]
   Keywords : sustainable destination development; marketing; south tyrol; sensory destination marketing; region branding; tourist loyalty; destination management; tourism; tourist relationship; branding;

   Abstract : This thesis investigates the relationship of regional food products in the tourist home country with destination marketing and management at the example of South Tyrol. South Tyrol was chosen as research area, because the 2 sectors have, on their own, a big standing in the region as well as a cooperate in many different ways. READ MORE

4. 23. Destination branding through local food products: The case of Südtirol / Alto Adige

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Edoardo Macelloni; Florian Felder; [2020]
   Keywords : Destination branding; food tourism; inverse country of origin; stakeholder collaboration; Südtirol Alto Adige; Business and Economics;

   Abstract : Title: Destination branding through local food products: The case of Südtirol / Alto Adige Date of the Seminar: 4th of June 2020 Course: BUSN39 Degree Project in Global Marketing Authors: Florian Felder & Edoardo Macelloni Supervisor: Tommy Shih Keywords: Destination branding, food tourism, inverse country of origin, stakeholder collaboration, Südtirol / Alto Adige Thesis purpose: The purpose of this thesis is to investigate the relationship between local food products and destinations. More specifically, this thesis aims to research how local food is used as a differentiating tool in destination branding. READ MORE

5. 24. Tulips, cheese and bikes? : Constructing the Netherlands through nation branding on the website Holland.com

   University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

   Author : Anne lot Gerritsen; [2019]
   Keywords : Nation branding; Holland brand; Holland.com; The Netherlands; Critical Discourse Analysis; National Identity; Ideology;

   Abstract : In the globalized world of today, more and more countries are constructing themselves as authentic and unique in order to attract potential tourists. Nation branding is being used as a tool to commodify the country. READ MORE

6. 25. Soi Dog Foundation’s social marketing- and communication strategies : Which social marketing strategies and multimodal tools SDF has used throughout the decade

   University essay from Stockholms universitet/JMK

   Author : Shannelle Sahlin; [2019]
   Keywords : social marketing; communication strategies; multimodal analysis; NGO; NPO;

   Abstract : During the past decade, there has been a growing disgust in Thailand with opposition to eating dogs in Asia and activists have unitedly with organizations encouraged the Thai government to adopt stricter animal rights laws in order to prevent the illegal dog meat trade. One of these organizations is the Thai animal welfare organization Soi Dog Foundation (SDF), that has also contributed with a controlled dog population on the Thai island Phuket and officially made it the first rabies free province in Thailand. READ MORE