Essays about: "country image research thesis"

Showing result 11 - 15 of 37 essays containing the words country image research thesis.

  1. 11. The slogan as part of the corporate visual identity (CVI) of multinational firms : Associations between industry, market and country of brand in terms of the slogan usage and adjustments in foreign markets

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Lukas Eberle; Annika Reh; [2014]
    Keywords : Slogan; Corporate visual identity; branding; market entry; brand strategies; COO; BO;

    Abstract : Purpose: This paper aims to examine the association between two market environment factors (industry and nature of market) during the usage of the slogan as part of the corporate visual identity (CVI) of a multinational firm in the domestic market and adjustments of the slogan when firms enter a foreign market. Moreover, this thesis tries to broaden the knowledge about the slogan as an extrinsic brand of origin (BO) cue (in terms of the language). READ MORE

  2. 12. “The impacts of country-of-origin and ethnocentrism on consumers’ product evaluations”

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Lena Brenner; [2013-09-20]
    Keywords : advertising communication strategies; country image; country-of-origin; consumer ethnocentrism; quality perception; price evaluation; product category; product country match; purchase intention;

    Abstract : The purpose of this study is to develop communication strategies based on country-of-origin effects evoking different consumer perceptions. To what extent consumer ethnocentrism influences the evaluation of goods produced in one’s home country, contrary to internationally manufactured products, illustrates another main purpose of this thesis. READ MORE

  3. 13. According to Swedish Citizens - Sweden has the Safest and Best Food in the World : -Really?

    University essay from Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Avdelningen för ekonomi

    Author : Benny Berggren; Mai Nasser Fouda; [2013]
    Keywords : Country of Origin; Scandals; Memory; Trust; Purchasing behavior;

    Abstract : Title: According to Swedish Citizens – Sweden has the Safest and Best food in the world – Really?Level: Thesis for Master’s Degree in Business AdministrationAuthors: Benny Berggren and Mai Nasser FoudaSupervisor: Jonas Kågström, Ph.D. READ MORE

  4. 14. Challenges in Emerging Markets: The case of Swedish firms in Sub-Saharan African Markets

    University essay from Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Avdelningen för ekonomi

    Author : Joseph Okhiria; Dimkpa Princewill; [2013]
    Keywords : Key words: Internationalization; Corporate Social Responsibility CSR ; Markets; Corruption; Political Instability; Economic challenges; Cultural Differences;

    Abstract : Title:  Challenges in Emerging Markets: The case of Swedish firms in Sub-Saharan African MarketsLevel:  Final thesis for Master Degree in Business Administration Authors: Joseph Okhiria and Princewill Dimkpa Supervisor:  Professor Akmal Hyder                                                    Date:10th June 2013 Aim: The aim of this study is to investigate and understand the major challenges Swedish firms experience in SSA markets, and how they manage these challenges. Method: Qualitative study was done on a Swedish firm and an intermediary in SSA countries. READ MORE

  5. 15. EU Public Diplomacy Effects on Ukrainian Attitudes towards the EU

    University essay from Lunds universitet/Statsvetenskapliga institutionen

    Author : Anastasiia Vlasenko; [2013]
    Keywords : EU Delegation to Ukraine; Ukraine; European Union; Public diplomacy; European Integration; Social Sciences;

    Abstract : The European Union actively employs public diplomacy for enhancing visibility and promoting its positive image among the foreign audiences. There is an extensive academic debate concerning the normative and regulatory framework of the EU public diplomacy. READ MORE