Essays about: "country image research thesis"

Showing result 11 - 15 of 41 essays containing the words country image research thesis.

  1. 11. From Sweden with love : A study of the Swedish country image and its influence on Swedish companies

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : My Nyberg; Maria Orrstenius; Amanda Wallin; [2015]
    Keywords : Sweden; Swedishness; International markets; Country image; Country of origin; COO-effect; COO-strategies; Brand; Brand identity; Promotion; Standardization; Adaptation;

    Abstract : The purpose of this thesis is to explore the influence of the Swedish country image on the standardization or adaptation of promotion of a brand in an international context and provide deeper insights and understandings concerning this subject. Therefore, in order to achieve the purpose of the thesis, the following research question will be investigated and answered: How does the Swedish country image influence Swedish companies to whether standardize or adapt the promotion of their brand in international markets?   The theoretical framework comprises theories and findings from previous research related to country image, country of origin, brand and promotion and the chapter conclude in a conceptual framework. READ MORE

  2. 12. Australia’s securitization of boat refugees : a critical discourse analysis of the Australian Migration Act

    University essay from Lunds universitet/Mänskliga rättigheter

    Author : Johanna Hamark Kindborg; [2015]
    Keywords : Designated persons; Boat refugees; Detention center; Human Rights; Immigration; Membership; Migration Act; Security; Society; The others.; Law and Political Science; Social Sciences;

    Abstract : According to international law, under the Convention Relating to the Status of Refugees (CRSR), refugees have the right to seek asylum in the host country they arrive to. However, there are many democratic states today that view it as their privilege to select which refugees who have the right to enter their territory. READ MORE

  3. 13. Body Image among Students in Beijing: Impact of media, status, and health concerns

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Erik Bergenholtz; [2014]
    Keywords : student health; status; media effects; body image; university students; China; Social Sciences;

    Abstract : The importance of body image is increasing in China. Academic research and news media point to the rising desire for an ideal appearance, especially among young people in the country, in order to gain an advantage in society. READ MORE

  4. 14. The slogan as part of the corporate visual identity (CVI) of multinational firms : Associations between industry, market and country of brand in terms of the slogan usage and adjustments in foreign markets

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Lukas Eberle; Annika Reh; [2014]
    Keywords : Slogan; Corporate visual identity; branding; market entry; brand strategies; COO; BO;

    Abstract : Purpose: This paper aims to examine the association between two market environment factors (industry and nature of market) during the usage of the slogan as part of the corporate visual identity (CVI) of a multinational firm in the domestic market and adjustments of the slogan when firms enter a foreign market. Moreover, this thesis tries to broaden the knowledge about the slogan as an extrinsic brand of origin (BO) cue (in terms of the language). READ MORE

  5. 15. “The impacts of country-of-origin and ethnocentrism on consumers’ product evaluations”

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Lena Brenner; [2013-09-20]
    Keywords : advertising communication strategies; country image; country-of-origin; consumer ethnocentrism; quality perception; price evaluation; product category; product country match; purchase intention;

    Abstract : The purpose of this study is to develop communication strategies based on country-of-origin effects evoking different consumer perceptions. To what extent consumer ethnocentrism influences the evaluation of goods produced in one’s home country, contrary to internationally manufactured products, illustrates another main purpose of this thesis. READ MORE