Essays about: "country image research thesis"

Showing result 16 - 20 of 37 essays containing the words country image research thesis.

  1. 16. Aquaculture in Sweden : Sustainability of land-based recirculation aquaculture as a future alternative for Swedish fish farmers

    University essay from Linköpings universitet/Linköpings universitet/Tema vatten i natur och samhälleFilosofiska fakulteten

    Author : Daan Wilhelmus van der Blom; [2013]
    Keywords : Aquaculture; Food; Regional development; RAS; Sustainability;

    Abstract : With the world’s population expanding rapidly and estimated to reach nine billion in 2050, the demand for food will increase. Therefore the need for more sustainable ways of food production, in particular meat, poultry and fish are needed. Aquaculture can significantly contribute to this. READ MORE

  2. 17. Analysing citizen’s adaptive capacity: – Individual adaptation strategies in Helsingborg, Sweden before, during and after the Advent Storm in 2011

    University essay from Lunds universitet/Miljövetenskaplig utbildning

    Author : Joakim Lindblad; [2012]
    Keywords : Earth and Environmental Sciences;

    Abstract : Climate change is predicted to lead to an increase in the frequency and severity of climate extremes and variability (IPCC 2007). The result is an increase in climate-related disasters in a world where, even without climate change, the number of disasters is already on the rise (UNISDR 2010). READ MORE

  3. 18. Images of China : An Empirical Study of Western Tourist Material

    University essay from Högskolan Väst/Institutionen för ekonomi och it; Högskolan Väst/Institutionen för ekonomi och it

    Author : Ying Sun; Bin Yu; [2012]
    Keywords : Images of China; Western Tourist Material; the Tourist Gaze; Stereotypes; Orientalist ideas;

    Abstract : This thesis aims to explore and describe the images of China in the Western tourist material. There is much literature talking about images of China; however, among the existing scholarship so far few have investigated from the angle as we do. READ MORE

  4. 19. Services Marketing in a Cross-Cultural Environment – The Case of Elekta in Russia

    University essay from Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Avdelningen för ekonomi

    Author : Maria Zaytseva; Alena Bazyleva; [2012]
    Keywords : Elekta; Gamma Knife; Russia; Services Marketing; Services characteristics; Network; Trust; Adaptation; Standardization; Culture; Organizational structure;

    Abstract : ABSTRACTTitle: Services Marketing in a Cross-Cultural Environment – The Case of Elekta in RussiaLevel: Final assignment for Master Degree in Business AdministrationAuthors: Alena Bazyleva and Maria ZaytsevaSupervisor: Dr. Maria Fregidou-MalamaAim: The aim of this research is to investigate how the products and services of the Swedish company Elekta are marketed in Russia, a country with cultural environment different from Sweden. READ MORE

  5. 20. COO - How do they do? : Swedish Fashion Brands' Exploitation of the Country-of-Origin Effect

    University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU

    Author : Anna Riberth; Sofia Ericsson; [2012]
    Keywords : Country-of-Origin; Country-of-Design; Country-of-Manufacturing; Country cues; Stereotyping; Sweden; Branding; Competitive advantages; Storytelling; Scripting;

    Abstract : Background: Some brands have reached popularity much because of their origin and the "made-in" label can possibly generate a positive differentiating effect to the brand. Adequate examples are the British Burberry or the Italian Gucci, the French Chanel or the American Apple. READ MORE