Essays about: "country image research thesis"

Showing result 26 - 30 of 54 essays containing the words country image research thesis.

  1. 26. Body Image among Students in Beijing: Impact of media, status, and health concerns

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Erik Bergenholtz; [2014]
    Keywords : student health; status; media effects; body image; university students; China; Social Sciences;

    Abstract : The importance of body image is increasing in China. Academic research and news media point to the rising desire for an ideal appearance, especially among young people in the country, in order to gain an advantage in society. READ MORE

  3. 27. The slogan as part of the corporate visual identity (CVI) of multinational firms : Associations between industry, market and country of brand in terms of the slogan usage and adjustments in foreign markets

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Lukas Eberle; Annika Reh; [2014]
    Keywords : Slogan; Corporate visual identity; branding; market entry; brand strategies; COO; BO;

    Abstract : Purpose: This paper aims to examine the association between two market environment factors (industry and nature of market) during the usage of the slogan as part of the corporate visual identity (CVI) of a multinational firm in the domestic market and adjustments of the slogan when firms enter a foreign market. Moreover, this thesis tries to broaden the knowledge about the slogan as an extrinsic brand of origin (BO) cue (in terms of the language). READ MORE

  4. 28. “The impacts of country-of-origin and ethnocentrism on consumers’ product evaluations”

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Lena Brenner; [2013-09-20]
    Keywords : advertising communication strategies; country image; country-of-origin; consumer ethnocentrism; quality perception; price evaluation; product category; product country match; purchase intention;

    Abstract : The purpose of this study is to develop communication strategies based on country-of-origin effects evoking different consumer perceptions. To what extent consumer ethnocentrism influences the evaluation of goods produced in one’s home country, contrary to internationally manufactured products, illustrates another main purpose of this thesis. READ MORE

  5. 29. According to Swedish Citizens - Sweden has the Safest and Best Food in the World : -Really?

    University essay from Avdelningen för ekonomi

    Author : Benny Berggren; Mai Nasser Fouda; [2013]
    Keywords : Country of Origin; Scandals; Memory; Trust; Purchasing behavior;

    Abstract : Title: According to Swedish Citizens – Sweden has the Safest and Best food in the world – Really? Level: Thesis for Master’s Degree in Business Administration Authors: Benny Berggren and Mai Nasser Fouda Supervisor: Jonas Kågström, Ph.D. READ MORE

  6. 30. Challenges in Emerging Markets: The case of Swedish firms in Sub-Saharan African Markets

    University essay from Avdelningen för ekonomi

    Author : Joseph Okhiria; Dimkpa Princewill; [2013]
    Keywords : Key words: Internationalization; Corporate Social Responsibility CSR ; Markets; Corruption; Political Instability; Economic challenges; Cultural Differences;

    Abstract : Title:  Challenges in Emerging Markets: The case of Swedish firms in Sub-Saharan African Markets Level:  Final thesis for Master Degree in Business Administration   Authors:  Joseph Okhiria and Princewill Dimkpa   Supervisor:  Professor Akmal Hyder                                                      Date: 10th June 2013   Aim: The aim of this study is to investigate and understand the major challenges Swedish firms experience in SSA markets, and how they manage these challenges.  Method: Qualitative study was done on a Swedish firm and an intermediary in SSA countries. READ MORE