Essays about: "country image research thesis"

Showing result 36 - 40 of 54 essays containing the words country image research thesis.

1. 36. COO - How do they do? : Swedish Fashion Brands' Exploitation of the Country-of-Origin Effect

   University essay from Ekonomihögskolan, ELNU

   Author : Anna Riberth; Sofia Ericsson; [2012]
   Keywords : Country-of-Origin; Country-of-Design; Country-of-Manufacturing; Country cues; Stereotyping; Sweden; Branding; Competitive advantages; Storytelling; Scripting;

   Abstract : Background: Some brands have reached popularity much because of their origin and the "made-in" label can possibly generate a positive differentiating effect to the brand. Adequate examples are the British Burberry or the Italian Gucci, the French Chanel or the American Apple. READ MORE

3. 37. Brand gap and the effect of country-of-origin : A consumer survey in Rhone-Alps

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Karin Olsson; [2012]
   Keywords : Swedish brand image; brand identity; brand gap; country-of-origin effect; Aaker; Big five model; France; Rhone-Alps; Renault Trucks; Novembal Tetra Pak; IKEA;

   Abstract : Research questions:   What are the brand images and brand identities of Renault Trucks, Novembal/Tetra Pak and IKEA? Is there a brand gap? How does country-of-origin have an effect on the perception of the brands? How does the respondent’s sex have an importance in the perception of the brand and the effect of country-of-origin? Purpose:   The purpose of this thesis is to describe, compare and analyze the existence of brand gaps and the effect of country-of-origin with the final intention to provide management recommendations for the studied companies. Method:   A quantitative consumer survey of 42 subjects was collected and analyzed. READ MORE

4. 38. The Image of Russia : Comparison between representations in Russian English-speaking media and Global Media

   University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

   Author : Maria Tarasova; [2012]
   Keywords : ;

   Abstract : The thesis focuses on the analysis of representations of Russia in relation to the Nation Branding theory of Simon Anholt (Anholt, 2007, 2010). The empirical study examines the representation of the country in the output of Russian English-speaking media and transnational media. The aim of the research is to compare them in the end. READ MORE

5. 39. Time to re-think? : A brand new approach on brand identity, Minor Field Study of the Philippines

   University essay from Ekonomihögskolan, ELNU

   Author : Lisa Johansson Stenberg; Jerry Koskela; [2011]
   Keywords : ;

   Abstract : Abstract Background: According to Nandan, (2005) brand identity derives from a company, i.e. the company is accountable for developing distinguished merchandise with exclusive features. Brand identity is how a company identifies itself. READ MORE

6. 40. Surrogate boycotts : and the effects on companies and marketing

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Fredrik Berg; Rawa Alhaider; [2011]
   Keywords : International marketing; surrogate boycott; country-of-origin; crisis management; fast moving consumer products;

   Abstract : The purpose of this research is to understand what role surrogate boycotts can play on companies targeted by a surrogate boycott and how companies can work with their marketing strategies to reduce the effects of a surrogate boycotts. We have used a qualitative approach in this thesis, with multiple cases studies as a method. READ MORE