Essays about: "country image research thesis"

Showing result 41 - 45 of 54 essays containing the words country image research thesis.

1. 41. Destination image and its effects on marketing and branding a tourist destination : A case study about the Austrian National Tourist Office - with a focus on the market Sweden

   University essay from Institutionen för ekonomi och företagande

   Author : Katharina Sonnleitner; [2011]
   Keywords : destination image; destination marketing; destination branding; Austrian National Tourist Office;

   Abstract : In a tourism context, the image potential customers have of a destination is a very important issue. Images play an essential role in destination choice matters and in this regard, as tourism services are intangible, images are said to become even more important than reality. READ MORE

3. 42. What's an ecolodge? - a case study of ecotourism operations in Ecuador

   University essay from Lunds universitet/Miljövetenskaplig utbildning

   Author : Annika Hagberg; [2011]
   Keywords : Ecolodge; ecotourism; sustainable development; Ecuador; Minor Field Study; Sida; environmental science; Earth and Environmental Sciences;

   Abstract : "Executive summary The tourism sector is today the largest business sector in the world, employing over 230 million people. It has been growing incessantly the last decades and shows no tendencies to slow down. READ MORE

4. 43. Taiwan’s Public Diplomacy and Mega-event : An Analysis of Foreign News Reports of the World Games 2009 Kaohsiung

   University essay from Centrum för studier av politik, kommunikation och medier (CPKM)

   Author : Hsien-Yu Chung; [2011]
   Keywords : Kaohsiung; Mega-event; Mega Sport Event; Olympic Type Event; Public Diplomacy; Soft Power; Taiwan Image; The World Games;

   Abstract : This thesis, as a case study, focuses on the perspective of foreign news reports on Taiwan’s first time hosting an international multi-sport event, the World Games 2009 in its biggest port city Kaohsiung. The World Games 2009 Kaohsiung, the significant Olympic type mega-event as to Taiwan, is applied as the approach to public diplomacy and soft power for the purpose of expanding Taiwan’s international space. READ MORE

5. 44. Factors affecting tourism, tourism potential and strategies for development as an Industry in Pakistan

   University essay from Avdelningen för ekonomi

   Author : Anwarul Haque Fakhar; [2010]
   Keywords : tourism; strategy; pakistan; development; underdeveloped countries; Potential; Domestic International Tourists; Factors; Development;

   Abstract : Pakistan is a home of approximately 160 million people and most of the population is earning lessthan US$ 1 per day. Pakistan just like any other beautiful European country is a big market fortourism because it offers not only beauty of nature but also variety and diversity in cultures. READ MORE

6. 45. Sponsorship - Attitudinal Effects of Sponsorship

   University essay from IHH, Företagsekonomi

   Author : Wiktor Jansson; Ilja Johansson; Ali Mehrnoosh; [2009]
   Keywords : attitude change; brand attitude; brand image; brand recall; cognitive consistency; experiment; mere exposure effect; sport sponsorship; Brynäs IF; HV71; Stora Enso.;

   Abstract : Purpose: To investigate how attitudes of hockey supporters change towards a sponsoring company depending on fan type and team commitment. Background: Sponsorship has become a widely accepted and used as a communication tool. In Sweden, sponsoring is a large part of all advertising conducted in the country. READ MORE