Essays about: "country image"

Showing result 1 - 5 of 123 essays containing the words country image.

  1. 1. Nation branding : The role of tourism from a managerial perspective

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Elin Blomgren; Sofie Ljungström; [2019]
    Keywords : Nation branding; national identity; country-of-origin; tourism; tourism stakeholders; brand management strategies; brand culture; brand identity; brand image;

    Abstract : Although tourism has been recognised as an important subfield in nation branding little research have focused on its role in the nation branding process. A managerial perspective was assumed to examine what role tourism has in nation branding. READ MORE

  2. 2. Last Night in Sweden : A Critical Discourse Analysis of the Image of Sweden in International Media

    University essay from Högskolan i Jönköping/Högskolan för lärande och kommunikation

    Author : Mathilda Linnander; [2018]
    Keywords : Critical Discourse Analysis; Sweden; fake news; nation branding; elite media;

    Abstract : This is a study of how the image of Sweden is constructed in international media. Using the country as a swinging bat in debates on socialism and progressiveness is nothing new but has had an upswing during recent years as a result of the global rise of right-wing forces. READ MORE

  3. 3. "It's to Protect the Country!": The Everyday Performance of Border Security in Sweden

    University essay from Malmö universitet/Kultur och samhälle

    Author : Mette Skaarup; [2018]
    Keywords : Sweden; Borders; Security; Biopolitics; Foucault; Border control; Border security;

    Abstract : In response to the humanitarian crisis of 2015, Sweden introduced ‘temporary’ border controls. The increasingly permanent controls warrant critical assessment and raise urgent questions: How is border security exercised in practice? What is the relationship between intent and practices on the ground? Which logics drive the border control? This study explores these questions through in-depth interviews with border guards and ethnographic field observations conducted at Hyllie station. READ MORE

  4. 4. Country of Origin within the consumers' decision-making process

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Benedikt Schneller; Jake James Swanson; [2018]
    Keywords : country of origin; decision-making process; high involvement products; information cues; perception.;

    Abstract : Background Country of origin (COO) has developed over the years and so has the definition, from the manufacturing COO and has now developed more into the COO of the brand. This development has led to a gap in research surrounding COO effects in combination with the decision-making process. READ MORE

  5. 5. Modern Comrades or Old Enemies? : A comparative study of the representation of Russia in Italian and Swedish Press

    University essay from Södertörns högskola/Institutionen för kultur och lärande

    Author : Sara Francesca Lindgren; [2018]
    Keywords : narrative analysis; national representation; Italian press; Swedish press; russia; Vladimir Putin; comparative study;

    Abstract : Starting from a personal, contemporary outlook on society today, it might be obvious for a reader to immediately think of media as global, an entity hovering over national borders, transcending geography and geo-politics. As such viewers, we ignore thus that media - and the press in particular - have for a long time in the past been associated and tightly linked with mechanisms of nation-building, as well as with concepts such as nation, national identity and nationalism. READ MORE