Essays about: "country of origin strategies"

Showing result 1 - 5 of 46 essays containing the words country of origin strategies.

  1. 1. The effect of cross-border mergers & acquisitions as a driver of better corporate sustainability practices - A study on the post-acquisition context of selected target firms from Sri Lanka and Sweden

    University essay from Göteborgs universitet/Graduate School

    Author : Buddhini Erosha Jayasinghe; Farjana Rifat; [2023-07-19]
    Keywords : Mergers and acquisitions M A ; cross-border; sustainability; corporate sustainability practices; Corporate Social Responsibility CSR ; Environmental-Social-Governance ESG framework; target firm; stakeholder theory; resource-based view; acquirer; Sri Lanka; Sweden;

    Abstract : Companies typically strive to expand their realms. To do so, they rely on a series of organic and non-organic growth options, the latter including Mergers and Acquisitions (M&As). M&As continue to grow in number and frequency across national and regional borders in search of strategic complementarity. READ MORE

  3. 2. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Amanda Hansson; Tobias Stenström; [2023-06-28]
    Keywords : : luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

    Abstract : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. READ MORE

  4. 3. Cannibalization of Renewable Energy in Spain: Market Implications and Mitigation Strategies through CArbon Pricing and Gurarantess of Origin

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Fredrik Lannhard; [2023]
    Keywords : Cannibalization; Renewable energy; Marginal pricing; Day-ahead markets; Spain; Electricity market simulation; Carbon pricing; Guarantees of origin.; Kannibalisering; Förnybar energi; Marginalprissättning; Spotmarknader; Spanien; Elmarknadssimulering; Koldioxidprissättning; Ursprungsgarantier.;

    Abstract : Renewable cannibalization refers to the phenomenon where the increasing penetration of zeromarginal cost renewable energy sources, such as solar and wind power, leads to a decline in their market value. By extension, this threatens to reduce investment incentives in wind and solar. READ MORE

  5. 4. 'Made in China'- To Buy or Not to Buy, That is the Question : A Qualitative Study of the International Branding Strategies Chinese Firms can Implement to Gain Credibility in the Swedish Market

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Nellie Karlsson; Lina Carlberg; [2022]
    Keywords : Chinese Internationalisation; Chinese Brands; International Branding Strategies; Brand Establishment; Acquisitions; Brand Positioning; Brand Awareness; Brand Image; Credibility; Swedish Market;

    Abstract : There are major challenges for Chinese firms that may jeopardise the creation of credibility when establishing in the Swedish market. It is therefore important for Chinese firms to implement efficient international branding strategies that contribute to the formation of credibility for Chinese companies. READ MORE

  6. 5. Made by Sweden : Country-of-origin as part of brand identity

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Rebeka Matukevica; Alina Yassin; [2022]
    Keywords : Country-of-origin; Brand Identity; Country-of-origin Branding; COO impact on Brand Identity; SMEs;

    Abstract : BACKGROUND A great interest of researchers has been attracted to the phenomenon of country-of-origin (Andéhn et al., 2016). It is argued that companies could increase competitiveness in the market by implementing a COO into the company's branding strategy (Guercini & Ranfagni, 2013). READ MORE