Essays about: "country-of-manufacturing"

Found 4 essays containing the word country-of-manufacturing.

  1. 1. The Attraction of Korea : An empirical study on how country-of-origin affects consumers' perception and purchase intentions of Korean beauty products.

    University essay from Stockholms universitet/Institutionen för Asien-, Mellanöstern- och Turkietstudier

    Author : Lovisa Ingels; [2020]
    Keywords : Korea; K-beauty; Korean beauty; Korean Wave; Hallyu; country-of-origin; country-of-origin effect; country-of-manufacturing; nation branding;

    Abstract : The Korean Wave has taken the world by storm and Korean beauty (K-beauty) has in extension to this become a global phenomena. K-beauty has reached this popularity with the help of authentic and natural ingredients and a combination between tradition and modernity creating a competitive advantage on the market. READ MORE

  3. 2. Overcoming Chinese wines’ negative Country of Origin effect: A study on the determinants of perceived wine quality

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Wei Jin; Bo Li; [2018]
    Keywords : Country of Origin; perceived wine quality; extrinsic cues; intrinsic cues;

    Abstract : By exploring determinants of perceived wine quality and seeking possibilities to overcome Chinese wines’ negative COO effect, this paper aims to give insights to current research field about perceived quality and Country of Origin (COO) effect. Adopting an abductive approach, the researchers conducted qualitative semi-structured interviews separately with 11 respondents in different age, nationality and occupation. READ MORE

  4. 3. Nationalistic Stereotyping in Automotive Advertising: The Use and Viewer Response on the Internet

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ashlee Ibex; Benjamin Nydius; [2014]
    Keywords : stereotypes; nationalistic; advertising; provocation; political orientation; automotive advertising; Business and Economics;

    Abstract : This research is focused on the usage of nationalistic stereotypes in television commercials in the automotive industry. We specifically analyzed one case in which nationalistic stereotypes were used in an automotive advertisement in the USA, using netnographic and document analysis methods. READ MORE

  5. 4. COO - How do they do? : Swedish Fashion Brands' Exploitation of the Country-of-Origin Effect

    University essay from Ekonomihögskolan, ELNU

    Author : Anna Riberth; Sofia Ericsson; [2012]
    Keywords : Country-of-Origin; Country-of-Design; Country-of-Manufacturing; Country cues; Stereotyping; Sweden; Branding; Competitive advantages; Storytelling; Scripting;

    Abstract : Background: Some brands have reached popularity much because of their origin and the "made-in" label can possibly generate a positive differentiating effect to the brand. Adequate examples are the British Burberry or the Italian Gucci, the French Chanel or the American Apple. READ MORE