Essays about: "couture"

Showing result 1 - 5 of 12 essays containing the word couture.

  1. 1. Visions of Couture : Designing an Interactive System for Fashion

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Gianmarco Gradellini; [2023]
    Keywords : Interaction Design; Gesture Interaction; Embodied Interaction; Holography; Holographic illusions; Fashion; Couture;

    Abstract : Visions of Couture is a project that explores the relationship between high fashion and technology. The aim of this work was to incorporate interactivity in a context, namely fashion, that has always been a pioneer in research and innovation but where interactive artefacts have so far had quite a marginal role. READ MORE

  3. 2. Collaborative Couture: Decoding Relative Pricing Strategies and its Impact on Brand Equity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lucas Holmqvist Adolfsson; Gustaf Johnsson Wallin; Erik Bergtoft; [2023]
    Keywords : Co-Branding; Brand Equity; Brand Awareness; Brand Loyalty; Brand Associations; Perceived Quality; Relative Pricing; Luxury Fashion; Case Study; H M; Balmain; Adidas; Gucci; Fendi; Versace; Business and Economics;

    Abstract : Purpose: This paper aims to analyze the relative pricing of co-branding collaborations in the fashion industry to gain a deeper understanding of the effects on their respective brand equity. Design/method: This paper adopts a qualitative approach involving case studies on several co-branding collaborations in the fashion industry (H&M x Balmain, Adidas x Gucci, Fendi x Versace). READ MORE

  4. 3. Wild Things: A Collection of Handwoven Couture

    University essay from Göteborgs universitet/Steneby - Institutionen för Konsthantverk och Design

    Author : Luisa Recker; [2021-08-24]
    Keywords : Composite Garment Weaving; Weaving; Pattern Making; Tapestry; Making; Clothes; Fashion; Haute Couture; Design; Loom; Textile; Craft; Block Pattern; Geometry; Fully Fashioned; Zero Waste; Slow Fashion; Sustainability; Sensuality;

    Abstract : In this work, a hand-woven fashion collection is designed. The aim is to create clothes that connect us with life and nature and make us feel that we are part of a vibrant surrounding. READ MORE

  5. 4. Tufted Couture : Challenging The Conventions of Industrial Tufting Methods in The Field of Contemporary Couture

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Tara Anna Maria Byakko; [2021]
    Keywords : Industrial tufting methods; Hanfd tufting; Robot tufting; Couture; Jacquard weaving; Spontaenous 3d garment creation; Hybrid practice; Cross-disciplinary;

    Abstract : This thesis set out to address the ‘unsuccessful entrance’ experienced by the technique of tufting in the context of fashion design. The conventions of industrial tufting methods are challenged in the field of contemporary couture with a focus on three different aspects: backing, raw material and technique. READ MORE

  6. 5. The Impact Of High Fashion PR In The Creation Of A Fashion Editorial Image

    University essay from Lunds universitet/Avdelningen för modevetenskap

    Author : Isabelle Pandeya; [2019]
    Keywords : public relations; luxury; gatekeepers; fashion magazines; PR policies; Cultural Sciences;

    Abstract : Brand owners protect their brands by setting policies through their public relations departments. The PR policies control how magazines communicate their brands to the public. This study examines the aesthetical values and impact of a brand owner’s public relations policies on fashion editorial images. READ MORE