Essays about: "covert online video marketing"

Found 2 essays containing the words covert online video marketing.

1. 1. “Yebo Gogo, it’s time to braai Mzansi!” Code-Switching, Borrowing, Prestige, Slang, and Persuasion in the Digital Marketing Industry of South Africa

   University essay from

   Author : Daniel Neate; [2022]
   Keywords : Advertising; code-switching; borrowing; slang marketing; covert or overt prestige;

   Abstract : This paper will analyse code-switching, borrowing, slang, and covert or overt prestige in online and television media. The days of OOH (Out Of Home) advertising are becoming obsolete and moving toward a digital age. READ MORE

3. 2. Covert online video marketing: A quantitative study of the possibilities and pitfalls of covert online video marketing

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Gabriella Fries; Desirée Hylander; [2013]
   Keywords : covert online video marketing; covert marketing; brand attitude; purchase intention; trustworthiness;

   Abstract : Marketing that disguises the true source of a commercial message is often referred to as covert marketing. Online marketing videos that are uploaded by brands with the purpose of appearing to be made by fans/consumers have been identified; a phenomenon defined as covert online marketing videos (COMVs). READ MORE