Essays about: "covert prestige"

Showing result 1 - 5 of 6 essays containing the words covert prestige.

  1. 1. “Yebo Gogo, it’s time to braai Mzansi!” Code-Switching, Borrowing, Prestige, Slang, and Persuasion in the Digital Marketing Industry of South Africa

    University essay from

    Author : Daniel Neate; [2022]
    Keywords : Advertising; code-switching; borrowing; slang marketing; covert or overt prestige;

    Abstract : This paper will analyse code-switching, borrowing, slang, and covert or overt prestige in online and television media. The days of OOH (Out Of Home) advertising are becoming obsolete and moving toward a digital age. READ MORE

  3. 2. Speaking Tumblr : A Case Study of Textual Communication on Social Media

    University essay from Högskolan i Halmstad/Akademin för lärande, humaniora och samhälle

    Author : Tove Elmgren; [2018]
    Keywords : cyberpragmatics; social media; netspeak; computer-mediated communication; functions; textual communication; internet linguistics; Tumblr; phatic communication; covert prestige;

    Abstract : This essay describes a case study of textual communication on the online social mediaplatform Tumblr. The aim of the research was to analyse the communicative functions and thestylistic, sociolinguistic, and pragmatic characteristics of textual discourse on Tumblr. READ MORE

  4. 3. Bad Language in Reality: A study of swear words, expletives and gender in reality television

    University essay from Göteborgs universitet/Institutionen för språk och litteraturer

    Author : Anna Fälthammar Schippers; [2014-04-28]
    Keywords : Engelska; swear words; expletives; covert prestige; gender; reality television;

    Abstract : This essay is a study on swearing in modern English on television from a sociolinguistic point of view, taking into account the effect that variables such as nationality, social class and gender might have on the expletive usage in the examined material. After a general discussion of expletives and their functions, the question of whether there is a relationship between gender and the use of expletives is addressed. READ MORE

  5. 4. The Formal and Functional Features of "Innit": A Study on its Use in Online Forums

    University essay from Göteborgs universitet/Institutionen för språk och litteraturer

    Author : Alice Westlund; [2013-06-28]
    Keywords : innit; tag questions; follow-ups; functions; formal features; sociolinguistics; covert prestige; linguistics; English;

    Abstract : This essay studies the use of "innit" as at Tag Question and a follow-up in four online forums. The aim of the study is to examine how and why "innit" is used, i.e. its formal and functional features. READ MORE

  6. 5. Txtng as a replacement for standard written English : an attitude survey based on Age and Gender

    University essay from Engelska

    Author : Elin Solman Good; [2011]
    Keywords : Text message; SMS; gender; age; attitude; covert prestige; style; register; power;

    Abstract : Text messaging is a new form of writing, brought about by technological development in the last couple of decades. Mobile phone usage has increased rapidly worldwide and texting is now part of many people's everyday communcation. READ MORE