Essays about: "creating a fashion brand"

Showing result 1 - 5 of 17 essays containing the words creating a fashion brand.

  1. 1. Brand value of online fashion retailers in Bangladesh

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Muhammad Muktadir Rahman; [2020]
    Keywords : Online fashion; fashion retailers; brand value; e-commerce.;

    Abstract : Creating brand value is a vital procedure for online fashion retailers to customers. In Bangladesh, todays, e-commerce fashion is a new trend for the consumers. People are purchasing through online than ever before in Bangladesh. READ MORE

  2. 2. Taste for exclusivity. – A visual image analysis on the representation of social class and taste.

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : KATHARINA EVELINE STUMP; [2020]
    Keywords : Visual Communication; Socioeconomic status; Culture; Taste; Image Analysis; Luxury Fashion Branding; Wim Wenders; Jil Sander;

    Abstract : The purpose of this study is to create a deeper understanding on how brands today arepart of culture, creating meaning and effects, persuading customers through hidden messages and cultural communication codes. The starting point for my studies has been a European approach, with a German brand as empirical material. READ MORE

  3. 3. Clicks and Bricks in a Symbiosis : A qualitative study about the value of the physical store in a digital era

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Linnéa Axelson; [2020]
    Keywords : Physical Store; Online Store; Omni-channel Strategy; Holistic Experience; Value Creation;

    Abstract : Background and Problem DiscussionA paradigm shift in retail is evident due to the increase of customers purchasing productsonline, where digitalization has created a concern regarding the existence of the physical storein today’s digitalized society. On the other hand, e-commerce has been seen as an opportunityfor retail stores to use as a strategy where physical and digital work together in a symbiosisfor creating unified messages and experiences for the consumers across channels. READ MORE

  4. 4. Understanding the Digital Future : Applying the Decomposed Theory of Planned Behaviour to the Generation Y's Online Fashion Purchase Intention while Creating and Using a Customised Avatar

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Eva Lancere de Kam; Jacqueline Diefenbach; [2020]
    Keywords : Virtual fitting; virtual fashion; virtual avatar; customised avatar; Theory of Planned Behaviour; Decomposed Theory of Planned Behaviour; Generation Y; online buying behaviour;

    Abstract : Abstract Purpose - The purpose of this master thesis is to research the Generation Y’s online purchase intention for fashion items while creating and using a customised avatar. Overall, the objective is to create a better understanding of this technology’s potential, formulate managerial implications for fashion businesses and strengthen business viability. READ MORE

  5. 5. Sexually Objectified Male Portrayals in Fashion Advertisements : Swedish Male Adults Perspectives and Attitudes towards the male portrayals and its Effects on Brand Image

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Kyoko Yamashita; Emma Stenson; [2019]
    Keywords : Gender Stereotype; Sexual objectification; Advertising; Consumer attitudes; Male portrayals; Brand image; Attitude-towards-the-Ad model;

    Abstract : Background: For decades, gender representation in advertising has occupied the attention of researchers, where especially advertising that depicts women sexually has been well examined. However, relatively few research works have investigated the sexualization and objectification of men in advertising, although it is starting to change. READ MORE