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Showing result 1 - 5 of 22 essays matching the above criteria.

  1. 1. Luxury Fashion Brands are Racing to Become Pioneers in The Use of Influencer Marketing: An Exploratory Study on How This Can Be Achieved and The Impacts on Brand Perceptions

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Mariam Elsayed; [2022]
    Keywords : Influencer Marketing; Luxury Fashion; Luxury Value; Brand Identity; Brand Image;

    Abstract : As the digital evolution continues to take on the world industry by industry, luxury fashion brands are left with no choice but to adapt to the new means of media consumption. Numerous luxury fashion brands are implementing influencer marketing strategies to communicate their brand's message in novel ways. READ MORE

  3. 2. Procurement riskmanagement to reducesupply disruptions : A qualitative study of Swedishapparel brands during COVID-19

    University essay from Umeå universitet/Företagsekonomi

    Author : David Lundin; Sebastian Wennberg; [2022]
    Keywords : Procurment risk management;

    Abstract : The COVID-19 outbreak has brought disturbances to a large number business as well as whole industries disrupting their supply chains, proving that most of today's companies don't have sufficient systems or strategies to evade or reduce major supply chain disruptions. One industry that was affected heavily is the fashion industry who is characterized by short lead times, globalized supply chains and volatile customer demand. READ MORE

  4. 3. Information or Communication channel? : A qualitative study of how fast-fashion brands in Sweden use social media

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Mohammad Mirzajee; Alen Rashid; [2021]
    Keywords : Brand Loyalty; Social Media; Generation Z; Fast-fashion; Relationships; Fashion Marketing; Sweden;

    Abstract : With the constant development of marketing strategies, it has become more vital to continuously communicate online with consumers. As Generation Z is born with digital devices and increased social media channels, customers demand fashion brands being present online. READ MORE

  5. 4. Emotional Durability : Strategies and Future Integration – A Case Study

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Michelle Bjerregaard Jensen; [2021]
    Keywords : Emotional durability; Longevity; Product Attachment; Design Thinking; Sustainability;

    Abstract : Background – Design for longevity stand in strong contrast to the dominant model of fast fashion, where mass-production, low prices and poor quality is the characteristics. The fast-paced model is linked to environmental degradation and there is a need for a systemic change in the system. READ MORE

  6. 5. The Millennial Eyes : A Study Of Consumers’ Response Towards Sustainable Fashion Collaborations’ Communication

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Cecilia Sion; Yasmine Nehmé; [2021]
    Keywords : fashion collaborations; sustainable fashion; communication of sustainability; fashion communication; millennial consumers;

    Abstract : The fashion industry has faced a radical change in how the market has been operating towards a more digitized landscape, and several fashion brands have started developing greater customer experiences as well as engaging the consumers with conveyance of authentic content. Since fashion collaborations can increase awareness and have an immense impact on the consumers’ perception, the concept of creating sustainable collaborations have become an ideal way to meet the needs of the millennial consumers. READ MORE