Essays about: "creating a fashion brand"
Showing result 11 - 15 of 22 essays containing the words creating a fashion brand.
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11. The stories they tell: An exploratory study on how luxury and premium fashion brands profile themselves online
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : What do premium and luxury brands communicate in a digital world? Despite a growing number of studies in the field of luxury within the past few years, confusion persists among scholars about what constitutes a luxury brand as opposed to a premium brand. The rise of the internet has further blurred any distinction between these two categories. READ MORE
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12. From Product to Service : Developing and testing a retail PSS utilising direct to garment printing tocustomise fashion garments
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Background - Consumer individualisation is a growing challenge in the fashion industry, yet it is also an area of great potential as well as a way to dampen over-consumption. The potential lays in how fashion brands can find ways to steer consumption towards a circular economy and utilise their platform to create meaningful connections with its consumers. READ MORE
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13. Slow Fashion Brand Customer Persona : The profile and buying insights of a slowfashion brand customer
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Purpose: The purpose of this thesis is to expand knowledge of slow fashion brand customer by creating a persona that communicates the characteristics and aspects that influence purchase decisions of slow fashion consumers. Method: Since slow fashion consumer concept is still rather unexplored area, qualitative research strategy approach was chosen for this thesis, to get more deep data about the slow fashion consumer profile and buying insights. READ MORE
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14. Atelier Transylvania - An ethical fashion production through architecture
University essay from Lunds universitet/Institutionen för arkitektur och byggd miljöAbstract : The author of this work has launched a Swedish brand producing fine quality leather goods and acquired an atelier operating in the heart of Transylvania, Romania, with the manufacturing of leather goods since 1991. The production house now needs a new building in Cluj in order to grow and meet the new work ethics. READ MORE
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15. Experiential Marketing and Customer Experience - How apparel stores build customer experience and interaction using in-store touchpoints
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : Abstract Purpose:The purpose of this study is to explore in-store touchpoints that help creating a positive customer experience in apparel stores. The aim of this thesis is to provide further insight that may be used for implementation of experiential marketing in stores. READ MORE